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Case Study: Rubber Duck

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Case Study: Rubber Duck
Dozens of yellow rubber ducks floated around the base of the Broadway Fountain Saturday morning hoping to be the first one to cross the finish line.
Pathways Youth Shelter and Family Services held their second annual Rubber Duck Regatta fundraiser with more than 700 ducks sponsored by area businesses, organizations and individuals. A duck could be sponsored for $5 each with all of the funds going to the organization’s youth shelter.
Pathways Executive Director Troy Hedges said this year’s event nearly doubled the amount of ducks sponsored since last year.
“We were really pleased,” he said. “We got an overwhelming response from the community.”
Hedges said organization officials hope to see the event become an annual event. Next year, they plan

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