Case Study Sesodyne Pronamel
Critical Review
“A lot of times, people don't know what they want until you show it to them.”
-Steve Jobs (As quoted in BusinessWeek, 25 May 1998)
Sensodyne Pronamel was a toothpaste designed to protect the teeth from acid wear. Acid Wear is the remineralization of the enamel that buffers away the protective coating of the teeth (Khan and Young, 2011). Acid wear leads to numerous complications for the teeth including teeth sensitivity and inflammation (Lussi and Ganss, 2014). However, people were not aware that the sudden chill they felt in their teeth was due to a tooth problem rather than a food problem. Moreover, there was no exposure to this situation or the solution. The terrifying problem with acid wear is the inability to identify the …show more content…
As a group of opinionated individuals, we adopted a mixed management style of democratic and laissez-faire. Our strategy entailed each of us to thoroughly understand the case study. The questions were divided amongst the team members. By doing so, we assumed to have a 360-view of each sub-topic. The information collected by each member was reviewed by all to ensure correlation in the topics. The final presentation was collated by two members who had strong knowledge in computer applications. And all of us focused on our parts during the presentation. As a group, each of us was able to learn more about the topic and our strengths and weaknesses. Likewise, we were able to support, encourage and have mutual respect for each other’s …show more content…
(December 01, 2007). Marketing mix standardization in multinational corporations: A review of the evidence. International Journal of Management Reviews, 9(4), 303-324. Retrieved from (-- removed HTML --) .
Connor, S. (2009). Tooth Decay: Take the Acid Test. Independent. [online] Available at: http://www.independent.co.uk/life-style/health-and-families/features/tooth-decay-take-the-acid-test-1851898.html
Chanda, P. (2017). Rise Like a Phoenix: Scripting Corporate Turnarounds. 1st ed. Hosur: SAGE Publications.
Dalley, E. (2014). Want a million-dollar smile without all the marketing?. [Blog] Choice.com. Available at: https://www.choice.com.au/health-and-body/dentists-and-dental-care/dental-products/articles/toothpaste-whats-the-difference
Dumas, A. (1844). The Three Musketeers. Paris: Colorgravure Publications.
Hoogterp, B. (2014). Your perfect presentation. 1st ed. New York: McGraw -Hill, pp.22-28.
Khan, F. and Young, W. (2011). Toothwear. Chichester, West Sussex, UK: Wiley-Blackwell, Ch. 6.
Klonowski, D. (2016). Strategic Entrepreneurial Finance. London: Taylor & Francis Ltd, p.215.
Lussi, A. and Ganss, C. (2014). Erosive tooth wear. 2nd ed. Basel [u.a.]: Karger, pp.10,
“A lot of times, people don't know what they want until you show it to them.”
-Steve Jobs (As quoted in BusinessWeek, 25 May 1998)
Sensodyne Pronamel was a toothpaste designed to protect the teeth from acid wear. Acid Wear is the remineralization of the enamel that buffers away the protective coating of the teeth (Khan and Young, 2011). Acid wear leads to numerous complications for the teeth including teeth sensitivity and inflammation (Lussi and Ganss, 2014). However, people were not aware that the sudden chill they felt in their teeth was due to a tooth problem rather than a food problem. Moreover, there was no exposure to this situation or the solution. The terrifying problem with acid wear is the inability to identify the …show more content…
As a group of opinionated individuals, we adopted a mixed management style of democratic and laissez-faire. Our strategy entailed each of us to thoroughly understand the case study. The questions were divided amongst the team members. By doing so, we assumed to have a 360-view of each sub-topic. The information collected by each member was reviewed by all to ensure correlation in the topics. The final presentation was collated by two members who had strong knowledge in computer applications. And all of us focused on our parts during the presentation. As a group, each of us was able to learn more about the topic and our strengths and weaknesses. Likewise, we were able to support, encourage and have mutual respect for each other’s …show more content…
(December 01, 2007). Marketing mix standardization in multinational corporations: A review of the evidence. International Journal of Management Reviews, 9(4), 303-324. Retrieved from (-- removed HTML --) .
Connor, S. (2009). Tooth Decay: Take the Acid Test. Independent. [online] Available at: http://www.independent.co.uk/life-style/health-and-families/features/tooth-decay-take-the-acid-test-1851898.html
Chanda, P. (2017). Rise Like a Phoenix: Scripting Corporate Turnarounds. 1st ed. Hosur: SAGE Publications.
Dalley, E. (2014). Want a million-dollar smile without all the marketing?. [Blog] Choice.com. Available at: https://www.choice.com.au/health-and-body/dentists-and-dental-care/dental-products/articles/toothpaste-whats-the-difference
Dumas, A. (1844). The Three Musketeers. Paris: Colorgravure Publications.
Hoogterp, B. (2014). Your perfect presentation. 1st ed. New York: McGraw -Hill, pp.22-28.
Khan, F. and Young, W. (2011). Toothwear. Chichester, West Sussex, UK: Wiley-Blackwell, Ch. 6.
Klonowski, D. (2016). Strategic Entrepreneurial Finance. London: Taylor & Francis Ltd, p.215.
Lussi, A. and Ganss, C. (2014). Erosive tooth wear. 2nd ed. Basel [u.a.]: Karger, pp.10,