Case Study: Snowflakes Dessert Cafe
A Report on Snowflakes Dessert Café, SS15, Subang Jaya
INTRODUCTION : You might be wondering what is it about Snowflakes that makes a lot of people would line up just to enjoy a bowl of shaved ice. Well, it’s not just an ordinary bowl of dessert. Jimmy Tsai, owner of Snowflakes Dessert Café, came up with the idea of this business because he missed the Taiwanese desserts that his mother and grandmother used to make back in his hometown, Taichung district in Taiwan. Started with a small shop in SS15 area in Subang Jaya, Jimmy opened and run the café with his Malaysian wife. Slowly, more and more people came to Snowflakes because of the affordable price and the very big portion of the desserts offered, which then makes the business grow bigger and makes Jimmy open 3 branches, in Pavilion KL, Kota Damansara and in Kuchai Lama.
RESEARCH METHOD : In order to retrieve data for the research on Snowflakes, we use 2 kinds of method. The first one is to give questionnaire to Snowflake’s customer to know their satisfaction level towards the Taiwanese dessert café. And the second method is to pick up information and reviews about Snowflakes from food bloggers in Malaysia.
SELECTION CRITERIA : When we go into Snowflakes, we know that it is a successful shop straight away. If you go to Snowflakes around 9pm to 11pm in the weekends, you will be faced with a super long queue just to order a bowl of refreshing dessert. But you won’t be waiting for too long, because their service is quite fast and to prepare 1 bowl of Snowflakes dessert, it only takes about 10 minutes. So in terms of service, they have trained their staff well. To know if this café lift up to our expectation, we decided to make a questionnaire for the customers. From 20 people that we have surveyed, most of them said that they enjoyed the atmosphere of the place although we think that the shop is quite small despite the number of customers they have every day. They also said that the desserts offered
INTRODUCTION : You might be wondering what is it about Snowflakes that makes a lot of people would line up just to enjoy a bowl of shaved ice. Well, it’s not just an ordinary bowl of dessert. Jimmy Tsai, owner of Snowflakes Dessert Café, came up with the idea of this business because he missed the Taiwanese desserts that his mother and grandmother used to make back in his hometown, Taichung district in Taiwan. Started with a small shop in SS15 area in Subang Jaya, Jimmy opened and run the café with his Malaysian wife. Slowly, more and more people came to Snowflakes because of the affordable price and the very big portion of the desserts offered, which then makes the business grow bigger and makes Jimmy open 3 branches, in Pavilion KL, Kota Damansara and in Kuchai Lama.
RESEARCH METHOD : In order to retrieve data for the research on Snowflakes, we use 2 kinds of method. The first one is to give questionnaire to Snowflake’s customer to know their satisfaction level towards the Taiwanese dessert café. And the second method is to pick up information and reviews about Snowflakes from food bloggers in Malaysia.
SELECTION CRITERIA : When we go into Snowflakes, we know that it is a successful shop straight away. If you go to Snowflakes around 9pm to 11pm in the weekends, you will be faced with a super long queue just to order a bowl of refreshing dessert. But you won’t be waiting for too long, because their service is quite fast and to prepare 1 bowl of Snowflakes dessert, it only takes about 10 minutes. So in terms of service, they have trained their staff well. To know if this café lift up to our expectation, we decided to make a questionnaire for the customers. From 20 people that we have surveyed, most of them said that they enjoyed the atmosphere of the place although we think that the shop is quite small despite the number of customers they have every day. They also said that the desserts offered