Case Study Soap
Chic Soap Case Study
1) Who are your target audience? Working women from 25-45 years class A.
2) How are you intending to reach the target audience? I will try to reach the target audience by delivering customer value 1) Provide the Value:
1)Product development : the product must be developed on a high luxurios standard ans it is colaborating with five of the leading perfume companies so the soap must match the level of the perfumes.
2)Pricing : a- packing price =0.14 b-main price = 0.08 c- for the 300,000 unit 0.22 + 0.40= 0.62 d- 150gram = 1 unit 45000kg = 300,000 unit 6.66 unit cost 0.50 as 0.50/kg 1 unit cost 0.075 e- variable production = 0.02
sum= 0.14+0.08+0.40+0.075+0.02= 0.72/unit
3)Distributing:The distributing will be among 100 wholesalers that serve the independent chemist.
3) Communicate the value: 1) Sales Force:The working sale force should be on a high standard of the market awarness, needs and the targeting of the correct customers .
2) Sales Promotion:The best time to promote the product as noticed is on chrismas as it is considard a good eligant gift to a woman , so we start the promoting on november by entring the market with a well packing for the soup so that it would fit the purpose we could as well make special offeres for the holiday .
3) Advertising: Women
1) Who are your target audience? Working women from 25-45 years class A.
2) How are you intending to reach the target audience? I will try to reach the target audience by delivering customer value 1) Provide the Value:
1)Product development : the product must be developed on a high luxurios standard ans it is colaborating with five of the leading perfume companies so the soap must match the level of the perfumes.
2)Pricing : a- packing price =0.14 b-main price = 0.08 c- for the 300,000 unit 0.22 + 0.40= 0.62 d- 150gram = 1 unit 45000kg = 300,000 unit 6.66 unit cost 0.50 as 0.50/kg 1 unit cost 0.075 e- variable production = 0.02
sum= 0.14+0.08+0.40+0.075+0.02= 0.72/unit
3)Distributing:The distributing will be among 100 wholesalers that serve the independent chemist.
3) Communicate the value: 1) Sales Force:The working sale force should be on a high standard of the market awarness, needs and the targeting of the correct customers .
2) Sales Promotion:The best time to promote the product as noticed is on chrismas as it is considard a good eligant gift to a woman , so we start the promoting on november by entring the market with a well packing for the soup so that it would fit the purpose we could as well make special offeres for the holiday .
3) Advertising: Women