Case Study St. Jude

St. Jude, a globally known hospital, is discovering innovative methods to treat life threatening diseases and defeat cancer as well. St. Jude has become the number one most reliable non-profit institute in the nation. Non-profit organizations get their subsidy from contributions from the public. John Greeves, senior vice president of public affairs and policy at Harris Interactive states, “the desire of Americans to reach out to help those who are suffering as a result of the poor economic conditions.” No family at St. Jude will ever be held financially accountable. St. Jude Children’s Research Hospital successfully appeals to viewers’ emotions through the dialogue with the children while integrating the use of statistics, and internationally