case study - take away restaurant
My product concept and marketing campaign plan
The product would be restaurant food, but prepared and served to take it away. A business would be a take away restaurant. It will have a normal (non-fast food) menu. It will be specialized on takeaways and delivery service. It will be different from normal restaurants, because our product (meal) won’t be consumed in the restaurant, costumer will pick up his order for consuming in some different place, for example home or work place. My competitors will be a fast food restaurants and normal restaurants. These offer a take away, but it is not their main concern.
The location is very important for this business. The ideal location is in or near busy city center with a good access. The best would be area next a free car park with a lot of parking places. A restaurant will also provide home delivery for our customers. The rent is usually high in city center, so it would be appropriate to look for some other areas with good access and good location, maybe some frequently used road from near highly populated area.
The name is important, it should be something short and likeable. Short names are easy to remember and name Berto good. A name would be a part of slogan “ZoBer si, čo len chceš.” The design that is suitable for restaurant is more like a fast food restaurant style. The whole restaurant would have a minimalist design, it would be just a nice place where you stop by and have good atmosphere. The design and staff should appear on costumers in way it is a nice place.
There are many competitors in this industry, but Berto will offer a combination of good price and quality. We will focus on gaining long-term costumers, who are satisfied with a good quality. The main goal is to produce a healthy food and healthy food is usually not the cheapest. We want to be cheaper than restaurants, but little bit more expensive than fast food restaurants.
At first I would do use some questioner and take surveys to
The product would be restaurant food, but prepared and served to take it away. A business would be a take away restaurant. It will have a normal (non-fast food) menu. It will be specialized on takeaways and delivery service. It will be different from normal restaurants, because our product (meal) won’t be consumed in the restaurant, costumer will pick up his order for consuming in some different place, for example home or work place. My competitors will be a fast food restaurants and normal restaurants. These offer a take away, but it is not their main concern.
The location is very important for this business. The ideal location is in or near busy city center with a good access. The best would be area next a free car park with a lot of parking places. A restaurant will also provide home delivery for our customers. The rent is usually high in city center, so it would be appropriate to look for some other areas with good access and good location, maybe some frequently used road from near highly populated area.
The name is important, it should be something short and likeable. Short names are easy to remember and name Berto good. A name would be a part of slogan “ZoBer si, čo len chceš.” The design that is suitable for restaurant is more like a fast food restaurant style. The whole restaurant would have a minimalist design, it would be just a nice place where you stop by and have good atmosphere. The design and staff should appear on costumers in way it is a nice place.
There are many competitors in this industry, but Berto will offer a combination of good price and quality. We will focus on gaining long-term costumers, who are satisfied with a good quality. The main goal is to produce a healthy food and healthy food is usually not the cheapest. We want to be cheaper than restaurants, but little bit more expensive than fast food restaurants.
At first I would do use some questioner and take surveys to