Case Study Tata Group
Under the International Strategic Management approach, companies can choose to either venture their business towards the Global or Regional strategy.
The Global Integration strategy looks at production and distribution of products and services of a homogenous type and quality on a worldwide basis. National Responsiveness strategy requires understanding of individual consumer tastes imposed by autonomous governments and agencies. To further understand the Global and National strategies, we look into the two-dimension matrix below. (textbook, pg277)
Adaption from the Case Studies and Research Cases
Tata Group uses two different strategies locally and internationally when dealing with its businesses.
Local businesses under Tata Group’ umbrella uses the Domestic Strategy which requires product differentiation base on the local adaption. Such example is the Tata Nano Car and the Tata Ace Truck (picture below), produced by Tata Motors at an affordable price for the people in India. Ratan Tata wanted to produce a car which is super cheap yet reliable.
Aside from this example, Tata Group has also proven that the goods and services they produced have subsequently benefited the people in India. As such would be the Solar system project which helped villages circulated off the power grid with power. Tata Group made power available to these villages at an affordable price.
International businesses under Tata Group’s umbrella develop its international strategy depending on the nature of the industry, opportunities and competitive dynamics at global stage of each operating company. We look at each of the strategy available and the application of Tata Companies to them. (Tata Group, 2012)
1. Global Strategy – Such example would be Tata Global Beverages, the Good Earth brand specialises in flavoured and herbal teas. The recent re-launch in the US with 12 new organic blends, had the original sweet and spicy flavoured Good Earth still the most popular blend. Good Earth teas have also
The Global Integration strategy looks at production and distribution of products and services of a homogenous type and quality on a worldwide basis. National Responsiveness strategy requires understanding of individual consumer tastes imposed by autonomous governments and agencies. To further understand the Global and National strategies, we look into the two-dimension matrix below. (textbook, pg277)
Adaption from the Case Studies and Research Cases
Tata Group uses two different strategies locally and internationally when dealing with its businesses.
Local businesses under Tata Group’ umbrella uses the Domestic Strategy which requires product differentiation base on the local adaption. Such example is the Tata Nano Car and the Tata Ace Truck (picture below), produced by Tata Motors at an affordable price for the people in India. Ratan Tata wanted to produce a car which is super cheap yet reliable.
Aside from this example, Tata Group has also proven that the goods and services they produced have subsequently benefited the people in India. As such would be the Solar system project which helped villages circulated off the power grid with power. Tata Group made power available to these villages at an affordable price.
International businesses under Tata Group’s umbrella develop its international strategy depending on the nature of the industry, opportunities and competitive dynamics at global stage of each operating company. We look at each of the strategy available and the application of Tata Companies to them. (Tata Group, 2012)
1. Global Strategy – Such example would be Tata Global Beverages, the Good Earth brand specialises in flavoured and herbal teas. The recent re-launch in the US with 12 new organic blends, had the original sweet and spicy flavoured Good Earth still the most popular blend. Good Earth teas have also