Tesla Motors:
Achieving Excellence and Innovation Overseas
Radius helped Tesla achieve legal compliance and preserve its reputation for excellence during a rapid expansion into multiple new countries.
BACKGROUND
Benefits
California engineers founded Tesla Motors in 2003 to create exciting electric vehicles. In 2008, the company introduced its first car to the US, the Tesla Roadster. Tesla is now considered one of the most innovative and progressive companies in the green technology market, with over 6,000 employees in over a hundred locations.
INDUSTRY
CHALLENGES
Automotive
Opening dealerships in 25 countries within 24 months: Tesla management set a tight global expansion timeline to meet growing demand, knowing the patchwork of service providers they used could no longer scale.
COUNTRIES
Australia
Hong Kong
Japan
• Eliminated confusion of hiring new employees in multiple countries. • Reduced financial risks by drafting locally compliant employment contracts and benefits packages.
• Clarified processes for providing stock options and sending employees to new countries.
Fulfilling employer obligations in multiple countries: Tesla’s business model, which includes few employees in many countries, heightened challenges. Its HR team needed timely, authoritative advice on countless employment issues in multiple jurisdictions.
• Ensured ongoing host-country compliance during rapid growth.
Preserving a culture of innovation and excellence: Tesla was intent on maintaining its unique culture while complying with employer obligations and providing competitive benefits and compensation in each new country. It needed a partner that understood the distinct laws and customs of these countries and how to incorporate company culture into the hiring process.
SOLUTIONS
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• Provided a single-source partner to unify hiring processes across countries and give consistent, authoritative advice based on local laws and company values.
• Drafted locally