Case Study: The Connecticut Land Company

The Connecticut Land Co proprietors invested $1,200,000 in the Western Reserve hoped that the lands would make them all rich. In order to do that, they needed to divide the Western Reserve’s 3 million acres into smaller lots and sold those at a profit to settlers. The Connecticut Land Company wanted potential settlers to view a map and feel the areas they want to buy was a suitable place surrounded by an efficient system of roads and agricultural lands. Therefore, they used surveys and maps of Cleveland as a marketing tool to attract buyers. The Connecticut Land Co. also had to guarantee that the settlers’ investments would be protected if problems arise.
The reason that prompted the Connecticut Land Company trustees to postpone their initial