Case Study the Exchange
Question 1
Find a site on the Web that offers classified ads for horses. Compare this site to ExchangeHunterJumper.com in terms of the services offered (the customer value proposition). What does The Exchange offer that other sites do not?
Answer :
We choose DreamHorse.com to compare the services offered with The ExchangeHunterJumper.com website. The services offered in ExchangehunterJumper.com website and DreamHorse.com website as shown in the table below:
Service | The Exchange | DreamHorse.com | Encouraged buyers to fill out a form of their needs and budget | Present | Present | Printed booklet, catalog | Present | Present | Social media | Present | Present | Horses Sold page | Present | Not present | Sale Barn page | Present | Not present | Information of Horses | Present | Present |
Question 2
In what ways the social media effective in promoting The Exchange brand? Which media led to the highest increase in sales and enquiries? Why?
Answer :
Facebook is the one of social media that led to the hisghest increase of sales and enquiries. Facebook has generated 9% of total traffic for The Exchange website. Facebook is the best and important for e-commerce sites because ease to determine which outlets that are most effective to reaching the specific buyers.
Question 3
Make a list of all the ways The Exchange attempts to personalize its services to both sellers and buyers.
Answer : * Develops a specific marketing strategy - reviewing information submitted combing through a horse’s official show record, considering impartial impressions, and identifying the most likely buyers.
* Make a form – buyers are encouraged to fill a form of their budget and needs so the sellers can comb a listings and make recommendations to match buyers to the horses that are on sale.
* Shifted to Google Analytics – to analyse the statistics of traffic or visitors to the website
* Use a variety of multi-channel marketing strategies –
Find a site on the Web that offers classified ads for horses. Compare this site to ExchangeHunterJumper.com in terms of the services offered (the customer value proposition). What does The Exchange offer that other sites do not?
Answer :
We choose DreamHorse.com to compare the services offered with The ExchangeHunterJumper.com website. The services offered in ExchangehunterJumper.com website and DreamHorse.com website as shown in the table below:
Service | The Exchange | DreamHorse.com | Encouraged buyers to fill out a form of their needs and budget | Present | Present | Printed booklet, catalog | Present | Present | Social media | Present | Present | Horses Sold page | Present | Not present | Sale Barn page | Present | Not present | Information of Horses | Present | Present |
Question 2
In what ways the social media effective in promoting The Exchange brand? Which media led to the highest increase in sales and enquiries? Why?
Answer :
Facebook is the one of social media that led to the hisghest increase of sales and enquiries. Facebook has generated 9% of total traffic for The Exchange website. Facebook is the best and important for e-commerce sites because ease to determine which outlets that are most effective to reaching the specific buyers.
Question 3
Make a list of all the ways The Exchange attempts to personalize its services to both sellers and buyers.
Answer : * Develops a specific marketing strategy - reviewing information submitted combing through a horse’s official show record, considering impartial impressions, and identifying the most likely buyers.
* Make a form – buyers are encouraged to fill a form of their budget and needs so the sellers can comb a listings and make recommendations to match buyers to the horses that are on sale.
* Shifted to Google Analytics – to analyse the statistics of traffic or visitors to the website
* Use a variety of multi-channel marketing strategies –