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Case Study Toyota

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Case Study Toyota
Toyota case study

Task 1 a) Brief overview of the critical importance of strategic operations management to a world class company. AND b) Critical review of Toyota’s strategic operations management activities from manufacturing, product/service and administration perspectives.

a) Strategic operations management is of great importance to any organisation. The very existence of organisations in the modern competitive world depends on mass customization, Lean production, agile manufacturing, customer-centric provision (Strategic Operations Management, Second edition, Steve Brown, Richard Lamming, John Bessant and Peter Jones), and so on – depend on the ability of the organization to actually do these things. Here strategic decisions play a crucial role. In my opinion Strategic operations management is a holistic approach, covering the whole organisation, touching different aspects of business. Further strategic operations management can be vitally important in achieving business goals, and gaining competitive advantage. At this point, I find it is worth to define the terminology – ‘Strategic Operations management’. According to Slack and Lewis, operations strategy holds the following definition: “Operations strategy is the total pattern of decisions which shape the long-term capabilities of any type of operations and their contribution to the overall strategy, through the reconciliation of market requirements with operations resources”( Slack et al 2007, p69). Generally strategic operations management activities are critical to the customer satisfaction & innovation. There are four types of advantages for strategic operations management in a given business (Slack et al 2007, p22);

1. Strategic operations management can reduce the cost of producing products and services, and increase the efficiency. When we analyse the case of Toyota Corporation, it is evident that cost is one of the critical competitive factors for the corporation, thereby strategic



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