Case Study Utilitarianism
Utilitarianism Utilitarianism examines overall happiness and can deduce whether it is ethical for Ming to tell customers about Condoitin. The happiness scale selected was -10 to 10, where -10 is unhappy, and 10 is happy. The stakeholders identified excluded those not relevant to Ming's decision (like the air-conditioning company).
There are approximately 100 elderly customers requesting advice per week, so Ming's decision would impact 1200 over three months. Customer awareness of Condoitin's lower cost and the change in customer numbers because of purchases from different pharmacies each month were ignored as these effects would probably balance. WestPharma and EastPharma were assumed to have 20 employees each.
The table on pages 2 and …show more content…
Applying the virtue of courage would lead to Ming confronting Roger and refusing to only advise customers of Modoxolin because that is what a courageous person ought to do. If Ming had the vice of cowardice, he would conform to Roger's requests as he would be too afraid to disagree, leading to "detrimental outcomes in the long run" such as lack of job fulfilment and resentfulness (Fisher & Lovell, 2003, p. 104). Therefore, it is unethical that Ming should only advise customers to buy Modoxolin and not …show more content…
Furthermore, I would be resolving the debt and pleasing my family in the process, not be 'stealing' it.
I was in stage 3, level 2 of Kohlberg's Theory of Moral Development when I resolved the dilemma as I was exhibiting stereotypical 'good' behaviour and conforming to the expectations of family and peers (in this case, the store workers) (Low, 2014, p.34). My family and the store employees would have expected me to pay for the items I had taken so that I was not 'stealing'.
I was not in stage 2, level 1 of Kohlberg's theory as I was not following the rules for my own interest and the opportunity to get a good deal as I had not intentionally taken the item without paying; instead I was conforming to expectations (Low, 2014, p.34). I was amending my violation of rules for others' interests and did not benefit myself. Additionally, I was not in stage 4, level 2 of Kohlberg's theory as I did not feel I ought to pay for the Mentos because of my duty or belief in society (Low, 2014, p.34). As Mentos is cheap there would be minimum impact had I failed to pay for
There are approximately 100 elderly customers requesting advice per week, so Ming's decision would impact 1200 over three months. Customer awareness of Condoitin's lower cost and the change in customer numbers because of purchases from different pharmacies each month were ignored as these effects would probably balance. WestPharma and EastPharma were assumed to have 20 employees each.
The table on pages 2 and …show more content…
Applying the virtue of courage would lead to Ming confronting Roger and refusing to only advise customers of Modoxolin because that is what a courageous person ought to do. If Ming had the vice of cowardice, he would conform to Roger's requests as he would be too afraid to disagree, leading to "detrimental outcomes in the long run" such as lack of job fulfilment and resentfulness (Fisher & Lovell, 2003, p. 104). Therefore, it is unethical that Ming should only advise customers to buy Modoxolin and not …show more content…
Furthermore, I would be resolving the debt and pleasing my family in the process, not be 'stealing' it.
I was in stage 3, level 2 of Kohlberg's Theory of Moral Development when I resolved the dilemma as I was exhibiting stereotypical 'good' behaviour and conforming to the expectations of family and peers (in this case, the store workers) (Low, 2014, p.34). My family and the store employees would have expected me to pay for the items I had taken so that I was not 'stealing'.
I was not in stage 2, level 1 of Kohlberg's theory as I was not following the rules for my own interest and the opportunity to get a good deal as I had not intentionally taken the item without paying; instead I was conforming to expectations (Low, 2014, p.34). I was amending my violation of rules for others' interests and did not benefit myself. Additionally, I was not in stage 4, level 2 of Kohlberg's theory as I did not feel I ought to pay for the Mentos because of my duty or belief in society (Low, 2014, p.34). As Mentos is cheap there would be minimum impact had I failed to pay for