Case Xolo Snapdeal Marketer of the Year
Marketer of the Year
Capturing the Market Share
Company overview:
Established in 2009, BERG Global has evolved into one of the fastest growing mobile handset companies in India. BERG Global Ltd. has shown profitability and growing sales since the first year of operations. Company’s core values are Integrity, Adaptability and
Passion for Excellence. The Brand operates to ‘Create Possibilities’.
With a wide product portfolio of tablets, feature phones and smart phones, BERG Global
Ltd. offers unique value propositions at multiple price points to suit diverse consumer categories. BERG Global Ltd. is the only Indian mobile handset brand in the country to have an in-house
R&D set-up in India and China. It boasts of a robust sales and service network with over
1000 distributors, 90000 retailers and 1400 service centres spread across the country.
Industry overview (Smartphone market in India):
As Indians migrate to affordable smart devices, the Smartphone sales in India are expected to reach 100 million units per annum in 2015. According to reports, Smartphone sales are expected to shoot up at a CAGR of about 40% over the next five years. In the Asia Pacific region, India has clocked in the highest growth rate of over 18% in Smartphone sales in the last 1 year.
While the industry is cluttered with a number of players, there are some that have left a mark in the Smartphone landscape.
With special emphasis on budget and mid-range devices, Indian handset players have captured significant market share.
Indian brands market split
The Challenge
BERG is planning to launch a product (Named X) in the highly competitive Rs. 4000 to 5000 price range. Company is planning to go exclusively online with this model as several other products in this price range have tasted great success on online channels. The product will have the best in class specifications at its price point.
The Rs 4000-5000 Smartphone Segment
4-5K segment is nearly 20% of the total sales for E-Commerce
Capturing the Market Share
Company overview:
Established in 2009, BERG Global has evolved into one of the fastest growing mobile handset companies in India. BERG Global Ltd. has shown profitability and growing sales since the first year of operations. Company’s core values are Integrity, Adaptability and
Passion for Excellence. The Brand operates to ‘Create Possibilities’.
With a wide product portfolio of tablets, feature phones and smart phones, BERG Global
Ltd. offers unique value propositions at multiple price points to suit diverse consumer categories. BERG Global Ltd. is the only Indian mobile handset brand in the country to have an in-house
R&D set-up in India and China. It boasts of a robust sales and service network with over
1000 distributors, 90000 retailers and 1400 service centres spread across the country.
Industry overview (Smartphone market in India):
As Indians migrate to affordable smart devices, the Smartphone sales in India are expected to reach 100 million units per annum in 2015. According to reports, Smartphone sales are expected to shoot up at a CAGR of about 40% over the next five years. In the Asia Pacific region, India has clocked in the highest growth rate of over 18% in Smartphone sales in the last 1 year.
While the industry is cluttered with a number of players, there are some that have left a mark in the Smartphone landscape.
With special emphasis on budget and mid-range devices, Indian handset players have captured significant market share.
Indian brands market split
The Challenge
BERG is planning to launch a product (Named X) in the highly competitive Rs. 4000 to 5000 price range. Company is planning to go exclusively online with this model as several other products in this price range have tasted great success on online channels. The product will have the best in class specifications at its price point.
The Rs 4000-5000 Smartphone Segment
4-5K segment is nearly 20% of the total sales for E-Commerce