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Cass 11 Apple Inc.: People and Design

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Cass 11 Apple Inc.: People and Design
CASS 11 Apple Inc.: People and Design
1. DISCUSSION
Apple sells stylish and functional computers as well as variety of electronic devices, and it operates retail stores. Describe the forces for change tht best help Apple keep its creative edge. With the recent passing of Steve Jobs, there has been an intense spotlight focused on both the man and the company he built. Most of the attention has rightfully been focused on Jobs’ passion and creativity, as well as the remarkable period of innovation he preside. As a symbolic leader, the man not only once saving the company from bankruptcy but also building up a well-known brand that had integrate with our daily life – Apple.
When you think about Apple’s products, what words come to mind? For most people, words such as simple, elegant, and innovative are among the first. Those values were critically important to Steve Jobs, and he instilled them into the Apple company culture. These core values Design and Innovation, Ease and Simplicity, and Quality are the reasons that Apple products that are so excellent, you can walk into any Apple store all over the world and have almost the same experience. The core values influence extends from the highest level executives through all managerial levels down to the workers who create the products or deliver the services of the organisation.
From sales associates to top executives, Apple is united by a common culture. With its value-based management, core values of the company can maximize its usage to create an organization as a whole. You can see everyone in the organization reflect the values in day-to-day actions. And it is that those culture ensures that Apple customers enjoy the experience that they have expect whenever they interact with Apple products, such as iPhone, iPad and etc., visiting an Apple store, or even calling Apple’s technical support line.

2. DISCUSSION
Should Apple’s board of directors be expecting Steve Jobs to push transformational change or

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