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Cat and John Deere Executive Summary

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Cat and John Deere Executive Summary
CATERPILLAR, INC.
AND JOHN DEERE

CATERPILLAR, INC.
AND JOHN DEERE

TABLE OF CONTENTS: * EXECUTIVE SUMMARY * BUSINESS OVERVIEW * FINANCIAL ANALYSIS * FINANCIAL OUTLOOK * CLOSING * REFERENCES

EXECUTIVE SUMMARY:
While the economic downturn slowed business activities worldwide in 2009, Caterpillar Inc. and John Deere continued to deliver strong financial results in 2010. Caterpillar and John Deere stayed true to their mission and vision and business strategies to achieve solid results as they go through 2010. Sales, profit margin, and earnings per share have increased for both Caterpillar and John Deere in 2010.
Both companies operate with excellence, execute with a focus on customer satisfaction, and build a balanced portfolio for their investors. While most of companies are still coping with the financial meltdown, Caterpillar and John Deere have strengthened by their global strategic operations, lean organizational structure, and expansion for future growth opportunities. Caterpillar and John Deere’s balanced portfolio position themselves as one of the best companies to invest in.

BUSINESS OVERVIEW:
Caterpillar Inc. provides construction and mining equipment, diesel and natural gas engines, and industrial gas turbines. The Company operates primarily through three lines of business: Machinery, Engines and Financial Products. Machinery includes the design, manufacture, marketing and sales of construction, mining and forestry machinery. Engines line of business includes the design, manufacture, marketing and sales of engines for Caterpillar machinery, electric power generation systems, locomotives, marine, petroleum, and construction, industrial, agricultural and other applications and related parts. Financial Products line of business consists primarily of Caterpillar Financial Services Corporation (Cat Financial), Caterpillar Insurance Holdings, Inc. (Cat Insurance) and their respective subsidiaries. Machinery

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