Category Attractiveness Analysis
A CATEGORY ATTRACTIVENESS ANALYSIS
OF
THE LAPTOP INDUSTRY IN INDIA.
SUBMITTED TO: SUBMITTED BY:
DR.SATYA PRASAD VK VAIBHAV AGARWAL (SEAT NO: 26) URVASHI DUGGAL (SEAT NO: 25) SAURABH (SEAT NO: 51)
INDEX Topic Page No.
1. Industry Overview & Analysis 3
2. Aggregate Market Factors 4-6
3. Category Factors 7-8
4. Environmental Factors 9
5. Conclusion
1. INDUSTRY OVERVIEW & ANALYSIS
A laptop computer is a small, portable computer that is small enough to sit on a person’s lap. While the personal computer (PC) industry began in the early 1970’s, it was not until 1981that the first commercial portable computer “Osborne 1” -became available. The next big event in the history of laptops came in the summer of 1995, after which Microsoft and Intel became the standard for the software (Windows) and hardware (Intel processors), used in laptops.
Over the past fifteen years, the increasing price-performance ratio, consumer preferences for mobility as well as increased hardware life has resulted in higher growth of laptops than desktops since 2004. Data monitor forecasts that the global PC industry is projected to grow at a compounded annual growth rate (CAGR) of 5.4% in market value during 2010-2012, with laptop segment being the major contributor to its growth.
OF
THE LAPTOP INDUSTRY IN INDIA.
SUBMITTED TO: SUBMITTED BY:
DR.SATYA PRASAD VK VAIBHAV AGARWAL (SEAT NO: 26) URVASHI DUGGAL (SEAT NO: 25) SAURABH (SEAT NO: 51)
INDEX Topic Page No.
1. Industry Overview & Analysis 3
2. Aggregate Market Factors 4-6
3. Category Factors 7-8
4. Environmental Factors 9
5. Conclusion
1. INDUSTRY OVERVIEW & ANALYSIS
A laptop computer is a small, portable computer that is small enough to sit on a person’s lap. While the personal computer (PC) industry began in the early 1970’s, it was not until 1981that the first commercial portable computer “Osborne 1” -became available. The next big event in the history of laptops came in the summer of 1995, after which Microsoft and Intel became the standard for the software (Windows) and hardware (Intel processors), used in laptops.
Over the past fifteen years, the increasing price-performance ratio, consumer preferences for mobility as well as increased hardware life has resulted in higher growth of laptops than desktops since 2004. Data monitor forecasts that the global PC industry is projected to grow at a compounded annual growth rate (CAGR) of 5.4% in market value during 2010-2012, with laptop segment being the major contributor to its growth.