Catering Chapter 1

THE CATERING WORLD:
CATERING TRENDS
NURUL SYAHIDAH KHAIRUDDIN
DEPARTMENT OF HOSPITALITY & TOURISM

The catering industry


One of the most dynamic business groups in the F&B industry.

History
 Throughout world’s cultural and social development, many references made to eating together
 Often hosts tried to outdo each other with extravagance of feasts
 Today feasts take the form of catered events
Catering
 Has a broad scope
 Banquets – refers to groups of people who eat together at one time and in one place
 Catering - includes a variety of occasions when people may eat at varying times In contrast…

Caterer
Person or facility that provides food, beverages, service items, and anything else that may be necessary for a reception or social gathering Catering business
 Unique unto itself
 Never been a clearly defined segment
Many different types of operations provide catering services
Fine dining restaurants
Casual dining restaurants
Hotels
Private clubs
Foodservice management companies

The catering industry








Multifaceted segment: a niche for all types of catering businesses within the segment of catering.
Segments divided into: commercial, noncommercial and military segment.
Catering management: task of planning, organizing and controlling.
These activities work together to meet and exceed the customer’s perception of value.

The catering history








Egyptians
Greek and Romans
The banqueting hall: modern banqueting menu are found in the mediaeval period of
European history.
A complex ritual of other things was involved from table layouts and menus to table manners, from service etiquette and courtly entertainment to hall decorations.
The food itself was just one part of what was involved.



Medieval castles all generally had what was referred to as their 'Great Hall' and this is what was commonly used for medieval banquets, whether for the celebration of a wedding, a victory in battle or a even a birthday!

Setting