Catholic Intellectual Tradition
him. Humans are unique persons who are irreplaceable and non-substitutable. In addition the commercial shows that human nature is not important and that money and gender have power over some one’s sexuality. This opposes the Catholic Intellectual Tradition because every person has dignity and therefore deserves to be treated with respect. Furthermore, the commercial dehumanizes the girls’ bodies by presenting them as a piece of meat without feelings. The Catholic Intellectual Tradition would say that a body by itself could not exist because humans are a combination of both body and soul and they never can be separated.
The highly sexual content commercial tells audiences that everything in life is relative and that nothing is either right
or wrong. Promiscuity, infidelity, orgies, excesses, and selfishness are only few elements that can be seen in the commercial. The Catholic Intellectual tradition says that intercourse shall only be performed by couples who are living in holy matrimony. Sexual encounters between married couples are a matrimonial duty and individuals should save their virginity for their respective spouses. It is part of the matrimonial vows when the couple promises before God that they will give themselves faithfully, fully, and fruitfully.
This commercial encourages audiences to live a disordered life where moral relativism is well accepted. Marketing experts and the media in general have the power to impose an ideology on society. If these people say that something bad should be seen as good, most likely the general public will follow these given command. In many instances costumers act like robots who neglect moral values and act based on impulse. The problem with advertisements like “Guilty” is that new generations see promiscuity and objectifying a person’s body as good and normal. They are born seeing these types of ads and most importantly they believe that because an acclaimed actor is performing these activities then it is correct. Individuals who believe in moral values regardless of their religion will agree that today’s society is morally corrupted and media has an enormous fault.
The highly sexual content commercial tells audiences that everything in life is relative and that nothing is either right
or wrong. Promiscuity, infidelity, orgies, excesses, and selfishness are only few elements that can be seen in the commercial. The Catholic Intellectual tradition says that intercourse shall only be performed by couples who are living in holy matrimony. Sexual encounters between married couples are a matrimonial duty and individuals should save their virginity for their respective spouses. It is part of the matrimonial vows when the couple promises before God that they will give themselves faithfully, fully, and fruitfully.
This commercial encourages audiences to live a disordered life where moral relativism is well accepted. Marketing experts and the media in general have the power to impose an ideology on society. If these people say that something bad should be seen as good, most likely the general public will follow these given command. In many instances costumers act like robots who neglect moral values and act based on impulse. The problem with advertisements like “Guilty” is that new generations see promiscuity and objectifying a person’s body as good and normal. They are born seeing these types of ads and most importantly they believe that because an acclaimed actor is performing these activities then it is correct. Individuals who believe in moral values regardless of their religion will agree that today’s society is morally corrupted and media has an enormous fault.