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Cause & Effect

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Cause & Effect
Lyceum of the Philippines University
Intramuros, Manila

The Role of the Hotel Advertisements in Attracting
Local and Foreign Tourists

A Research Proposal
Submitted by:

Submitted to:

William Espinosa

March 2013
Lyceum of the Philippines University
Intramuros, Manila

This research proposal entitled “The Role of the Hotel Advertisements in Attracting Local and Foreign Tourists” has been submitted by Lyreen Ashley L. Gamoso for approval.

Approved this of March 2013.

Research Faculty

Introduction

This research entitled The Role of the Hotel Advertisements in Attracting Local and Foreign Tourists is about how Hotel Advertisements attract their tourists to visit or come to their hotel. Hotel Advertisements has a big role in attracting the tourists, because with Hotel Advertisements, tourist can easily find the type of hotel they want to check-in with. This research talks about the strategy and methods the Hotel Advertisements will use in order to attract the tourists.

One of the methods that Hotel Advertisement needs to develop is having well communicating. Having good communication makes the guests more interested on what the Hotel Advertisement discussed.

It is more difficult for the hotel to obtain their methods in advertising but they need to continue giving more interesting information about their hotel.

`

Hypothesis
Alternative Hypothesis The Hotel Advertisements perceived that attracting tourists helps them to gain more clients and benefits its own hotel for being known because of the interesting attraction they give.

Null Hypothesis The Hotel Advertisements do not perceive that attracting tourists helps them to gain more clients because some of the tourists is not interested in that type of hotel.

The Role of Hotel Advertisement in Attracting both Local and Foreign Tourists
Research Problem: What will the Hotel Advertisement do to attract Local and

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