Cb Questionnaire
Questionnaire
(For academic purpose only)
To study the effect of marketing mix variables on the impulse buying behavior of consumers for FMCG products.
Please provide the following details which would help us in supporting our research. (tick wherever necessary)
NAME (optional): AGE:
ANNUAL: =5lacs
INCOME
GENDER: MALE FEMALE
PROFESSION: Student housewife employed self-employed other
OCCUPATION: Engineer entrepreneur Doctor lawyer academic other
MARITAL STATUS: Married Umarried
1. How often do you indulge in impulse purchasing?
Frequently not so frequently occasionally never
2. Which factor affects your impulsive buying behavior most?
Product price place promotion
3. PRODUCT a) Rank the following FMCG product categories according to the frequency of Impulse Buying Behavior shown with 1 being most frequently purchased then 2 and so on.
Categories Rank Apparel Personal care Footwear Cosmetics Groceries Others (if any) b) In a month how often do you purchase the products ?
1 time 2-3 times 4-5 times >=5 times
c) When you go shopping for these products you are?
Alone With With With With With Friends children family wife any other
Tick([pic]) below your choice. SA strongly agree DA disagree A agree SDA strongly disagree
| |SA |A |DA |SDA |
d) Packaging of product attracts you to by the products.
e) Compatibility of another product with the product you are buying.
4. PRICE
a) Products in which price range do you find yourself buying impulsively most often? 1. Low priced 2.
(For academic purpose only)
To study the effect of marketing mix variables on the impulse buying behavior of consumers for FMCG products.
Please provide the following details which would help us in supporting our research. (tick wherever necessary)
NAME (optional): AGE:
ANNUAL: =5lacs
INCOME
GENDER: MALE FEMALE
PROFESSION: Student housewife employed self-employed other
OCCUPATION: Engineer entrepreneur Doctor lawyer academic other
MARITAL STATUS: Married Umarried
1. How often do you indulge in impulse purchasing?
Frequently not so frequently occasionally never
2. Which factor affects your impulsive buying behavior most?
Product price place promotion
3. PRODUCT a) Rank the following FMCG product categories according to the frequency of Impulse Buying Behavior shown with 1 being most frequently purchased then 2 and so on.
Categories Rank Apparel Personal care Footwear Cosmetics Groceries Others (if any) b) In a month how often do you purchase the products ?
1 time 2-3 times 4-5 times >=5 times
c) When you go shopping for these products you are?
Alone With With With With With Friends children family wife any other
Tick([pic]) below your choice. SA strongly agree DA disagree A agree SDA strongly disagree
| |SA |A |DA |SDA |
d) Packaging of product attracts you to by the products.
e) Compatibility of another product with the product you are buying.
4. PRICE
a) Products in which price range do you find yourself buying impulsively most often? 1. Low priced 2.