Cbre Analysis
1.1: Marketing Concept
1. Commercial Bank Richard Ellis (CBRE) is a commercial real estate services company. CBRE positions itself as the global real estate service provider and investment advisor for commercial properties investment. Knowing the nature of real estate business is localization; CBRE also markets itself as local and regional brokerage for smaller scale transaction. CBRE’s philosophy behind its marketing concept is to facilitate market efficiency. Due to the immobile nature of real properties and lack of central real estate exchange system, information on real estate investment is costly and not easily accessible. Through its competitive advantage created by the scale of economy, CBRE is able to satisfy consumers’ needs by providing expertise, information and solutions in the commercial real estate sector on the global stage. As a result, CBRE’s products, providing space to be used in articulate terms, deliver differential benefits as they satisfy the demand and supply of real estate and funds.
CBRE adopts the social marketing concept that focuses on social welfare by promoting energy efficient products and green housing. The philosophy behind the New-Era orientation is one that requires most attention – environmental issues. Also, the company also adopts a “triple bottom line” perspective; besides environmental value, energy efficient buildings also create economic value and social value for consumers and publics with energy efficiency products. With rising energy cost in the recent years, the impact of the company’s effort was clearly observable as CBRE won many awards from environmental non-profit organizations. Also, the company benefits as their social marketing concept won public and government support which are both essential in land development, where group consensus and ratification are required.
2. As a real estate services company, CBRE creates and provides customers value which represents present value
1. Commercial Bank Richard Ellis (CBRE) is a commercial real estate services company. CBRE positions itself as the global real estate service provider and investment advisor for commercial properties investment. Knowing the nature of real estate business is localization; CBRE also markets itself as local and regional brokerage for smaller scale transaction. CBRE’s philosophy behind its marketing concept is to facilitate market efficiency. Due to the immobile nature of real properties and lack of central real estate exchange system, information on real estate investment is costly and not easily accessible. Through its competitive advantage created by the scale of economy, CBRE is able to satisfy consumers’ needs by providing expertise, information and solutions in the commercial real estate sector on the global stage. As a result, CBRE’s products, providing space to be used in articulate terms, deliver differential benefits as they satisfy the demand and supply of real estate and funds.
CBRE adopts the social marketing concept that focuses on social welfare by promoting energy efficient products and green housing. The philosophy behind the New-Era orientation is one that requires most attention – environmental issues. Also, the company also adopts a “triple bottom line” perspective; besides environmental value, energy efficient buildings also create economic value and social value for consumers and publics with energy efficiency products. With rising energy cost in the recent years, the impact of the company’s effort was clearly observable as CBRE won many awards from environmental non-profit organizations. Also, the company benefits as their social marketing concept won public and government support which are both essential in land development, where group consensus and ratification are required.
2. As a real estate services company, CBRE creates and provides customers value which represents present value