Cbse Project Guide for Xii

(III) Project THREE : MARKETING MANAGEMENT
It is advised that teachers should assign the students to do a simple market research with the objective of finding out a product /service whose marketing may be profitable like

i. Toothpaste

ii. Noodles

iii. Shampoo

iv. Bathing soap

v. Washing detergent

vi. Washing powder

vii. Lipstick

viii. Moisturiser

ix. Shoe polish

x. Pen

xi. Shoes

xii. Hair dye

xiii. Mobile

xiv. Chocolate

xv. Sauces/ketchup

xvi. Ready soups

xvii. Body spray

xviii. Fairness cream

xix. Hair oil

xx. Roasted Snacks

xxi. Jeans

xxii. Pickles

xxiii. Squashes

xxiv. Jams

xxv. Salt

xxvi. Bread

xxvii. Butter

xxviii. Shaving cream

xxix. Razor

xxx. Cheese spreads

xxxi. e -Wash

xxxii. Tiffin wallah

Any more as suggested by the teacher.
The teacher must ensure that the identified product should not be items whose consumption /use is discouraged by the society and government like alcohol products/ pan masala and tobacco products, etc.
Identify one product/service from the above which the students may like to manufacture/provide [pre assumption].
Now the students are required to make a project on the identified product/ service keeping in mind the following.

1. Why have they selected this product/service?

2. Find out ‘5’ competitive brands that exist in the market.

3. What permission and licences would be required to make the product?

4. What are your competitors Unique Selling Proposition.[U.S.P.]?

5. Does your product have any range give details?

6. What is the name of your product?

7. Enlist its features.

8. Draw the ‘Label’ of your product.

9. Draw a logo for your product.

10. Draft a tag line.

11. What is the selling price of your competitor’s product?

(i) Selling price to consumer

(ii) Selling price to retailer

(iii) Selling price to wholesaler

What is the profit