There promotion in this tour allowed the campaign to reach out and connect to over 100 million people worldwide and showed the lengths at which the band was willing to promote a cause that they had found to be important. (“Coldplay”) The choice to advocate for this group during the peak of the band’s popularity was, undoubtedly, helpful to the charity’s success and has allowed them to to raise awareness for the immigrant crisis that is affecting many regions within the middle east due to natural disasters and brutal conflicts. (“Coldplay”). This widespread outreach reaped the band no financial or public benefit; but, it did bring an enormous amount of attention to a cause that the band supports. This effectively illustrates that the band’s true motives are to help the charity more than themselves. Advocating for this charity on the scale that the band did is extremely helpful to the charity and is one of the best ways that an artist can show that they are advocating for this charity out of principle, rather than, for their own personal …show more content…
In this article the band is shown to be selfless, reliable, and willing to go outside of their comfort zone to support the charity group Oxfam. The more recognizable and substantial work that the band has done falls within the groups promotion and hands on assistance with the GROW campaign that attempts to raise awareness to important issues around the world such as: climate change, small scale farming, and the rise of the price of food while the quality continues to plunder. The band’s work with the GROW campaign, along with the other examples in the earlier paragraphs, is outlined effectively by the writer of this article, which, shows the reader the sincerity and passion that the band has presented themselves with during their works as