Celebrity Influence In The Presidential Elections Of The United States
CHAPTER I
THE PROBLEM AND ITS BACKGROUND
Introduction The claim for power has been more frustrating than any other competition that humans may conceive. From that lowest postion up to the highest, we can say that credentials and the ability to lead are qualities that are not even enough to supplement our passion to be in position. This phenomenon has led these contenders to resort into a new tactic, the use of celebrity influence into the picture. The global community took this as an interesting approach. One great example of massive use of celebrity endorsements during elections is the Presidential Elections of the United States of America where re-electionist Barrack Obama from the Democratic Party used the famous host and …show more content…
Political Candidate refers to a person seeking or nominated for election to a position of authority or honour or selection.
Supporters refer to a person who promotes, advocates or backs a politician.
Political Election refers to an election is a formal decision-making process by which a population chooses an individual to hold public office.
Celebrity refers to a famous or well-known person. Refers to those whose profession involves the entertainment industry and have achieved a certain degree of popularity.
Endorser refers to a person or a party that supports, approve, or sustain.
Influence refers to the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behaviour, opinions, etc., of others.
Politician refers to a person who is involved in influencing public policy and decision making. This includes people, who hold decision-making positions in government.
Theoretical …show more content…
Expectancy theory identifies two violations: positive or negative violation. In regard to the persuasion effects of the two violations, the theory assumes that when messages positively violate people’s linguistic expectations, the violation has a positive impact toward people’s attitudes and evokes persuasive effectiveness. In contrast, when messages negatively violate people’s linguistic expectations, “a boomerang effect occurs, with receivers changing to the position opposite to the one advocated by the communicator.” Expectancy theory can be applied to various fields of study, one being negative political advertising. Based on the theory, it can be assumes that voters have normative expectations about negative political advertising because such advertising is one of the most common genres in today’s politics, and, as a result, voters have been exposed to numerous negative
THE PROBLEM AND ITS BACKGROUND
Introduction The claim for power has been more frustrating than any other competition that humans may conceive. From that lowest postion up to the highest, we can say that credentials and the ability to lead are qualities that are not even enough to supplement our passion to be in position. This phenomenon has led these contenders to resort into a new tactic, the use of celebrity influence into the picture. The global community took this as an interesting approach. One great example of massive use of celebrity endorsements during elections is the Presidential Elections of the United States of America where re-electionist Barrack Obama from the Democratic Party used the famous host and …show more content…
Political Candidate refers to a person seeking or nominated for election to a position of authority or honour or selection.
Supporters refer to a person who promotes, advocates or backs a politician.
Political Election refers to an election is a formal decision-making process by which a population chooses an individual to hold public office.
Celebrity refers to a famous or well-known person. Refers to those whose profession involves the entertainment industry and have achieved a certain degree of popularity.
Endorser refers to a person or a party that supports, approve, or sustain.
Influence refers to the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behaviour, opinions, etc., of others.
Politician refers to a person who is involved in influencing public policy and decision making. This includes people, who hold decision-making positions in government.
Theoretical …show more content…
Expectancy theory identifies two violations: positive or negative violation. In regard to the persuasion effects of the two violations, the theory assumes that when messages positively violate people’s linguistic expectations, the violation has a positive impact toward people’s attitudes and evokes persuasive effectiveness. In contrast, when messages negatively violate people’s linguistic expectations, “a boomerang effect occurs, with receivers changing to the position opposite to the one advocated by the communicator.” Expectancy theory can be applied to various fields of study, one being negative political advertising. Based on the theory, it can be assumes that voters have normative expectations about negative political advertising because such advertising is one of the most common genres in today’s politics, and, as a result, voters have been exposed to numerous negative