Century

Century Canning Corporation is the marine and tuna enterprise of Century Pacific Group. Our brands, Century Tuna, 555 Tuna, Blue Bay Tuna, and Fresca Tuna offer delicious, healthy and superior quality tuna meals everyday. We are consistent in introducing delightful new flavors and variants that every family member can enjoy. Today our brands remain household favorites, making Century Canning Corporation the first name in tuna.

It takes a state-of-the art canning facility in Southeast Asia to manufacture and market all these leading brands, assuring consumers of cleanliness, efficiency and superior quality. Its location at the heart of the Philippines tuna capital, General Santos City, guarantees the freshness of our fish, as well as quick and efficient delivery of our products to a network of distributors nationwide.

SEGMENTATION & TARGET MARKET * Demographics: 16-50 years old, M/F, social class BCD, single or married * Lifestyle: active functioning teens and adults, health conscious and those who want a strong heart and healthy mind. * Behavior: Consumed as a lifestyle, for mind and body energy.

TARGET MARKET NEEDS, WANTS AND DEMANDS * Active Individuals need to be appreciated, recognition and status are important. * Active Individuals choose Century Tuna over other canned tunas because of more nutrients in its formulation giving brain power, healthy body and a strong heart. * Active Individuals expect a boost in mental and physical functions when consuming century tuna.

Benefit Positioning

Functional Benefit | Century Tuna | Century Corned Tuna | San Marino Corned Tuna | 555 Corned Tuna | Corned beef | Gives additional Brain Power | | | | | | Fortified with Omega 3 | | | | | | Healthy body | | | | | | Zinc Iron High in protein | | | | | |
Price Positioning Price/ Health quality | Low calorie | Medium calorie | High calorie | | High price | Century
Tuna
Century