CEO Challenge Brand Manager Case Study
BRAND MANAGER
CHALLENGE BRIEF
September 18th to October 12th
Copyright © 2014 Procter & Gamble Home Products Limited, Procter &
Gamble Hygiene and Health Care Limited and Gillette India Limited
ALL RIGHTS RESERVED
This CEO Challenge Brief contains which are created by/ and or for Procter & Gamble Home Products Limited,
Procter & Gamble Hygiene and Health Care Limited and Gillette India Limited and are protected under Copyright
Laws and Treaties. Any unauthorized reprint or use of this material is strictly prohibited. No part of this CEO
Challenge Brief may be reproduced or transmitted in any form or by any means, whether electronic or mechanical, including but not limited to photocopying, scanning, and any information storage and retrieval system without the express written permission of Procter & Gamble Home Products Limited, Procter & Gamble Hygiene and Health
Care Limited and Gillette India Limited
Disclaimer: All data presented in this document is fictional, and created for the purpose of the P&G CEO Challenge 2014.
2
EXPECTED OUTCOME:
1) Submit solution to P&G on CEOChallenge.im@pg.com by October 12th, 2014 11:59 IST
2) Base format is PPT / Word Document converted into a PDF File. Please limit entries to 6 pages / slides. In addition, you can have creative add-ons (photos / videos etc). However, written documents should be limited to 6 pages
ALL ABOUT THE RULES:
Winning Criteria
There is no Right or Wrong Answer!
In the Brand Manager Challenge Phase of the CEO Challenge, we would like you to have the chance of being a
P&G marketer bringing to life your strategic thinking, and creative ideas.
We will be assessing the team’s outcome, based on the following criteria:
Clear Logic
Feasibility & Relevance
Creativity
Holistic Plan
30%
20%
20%
30%
Ground Rules:
1) Each team will compete fairly and uphold business ethics. Unfair and unethical acts will be noted and be grounds for disqualification.
2) Each team must send in deliverables by specified deadlines.
CHALLENGE BRIEF
September 18th to October 12th
Copyright © 2014 Procter & Gamble Home Products Limited, Procter &
Gamble Hygiene and Health Care Limited and Gillette India Limited
ALL RIGHTS RESERVED
This CEO Challenge Brief contains which are created by/ and or for Procter & Gamble Home Products Limited,
Procter & Gamble Hygiene and Health Care Limited and Gillette India Limited and are protected under Copyright
Laws and Treaties. Any unauthorized reprint or use of this material is strictly prohibited. No part of this CEO
Challenge Brief may be reproduced or transmitted in any form or by any means, whether electronic or mechanical, including but not limited to photocopying, scanning, and any information storage and retrieval system without the express written permission of Procter & Gamble Home Products Limited, Procter & Gamble Hygiene and Health
Care Limited and Gillette India Limited
Disclaimer: All data presented in this document is fictional, and created for the purpose of the P&G CEO Challenge 2014.
2
EXPECTED OUTCOME:
1) Submit solution to P&G on CEOChallenge.im@pg.com by October 12th, 2014 11:59 IST
2) Base format is PPT / Word Document converted into a PDF File. Please limit entries to 6 pages / slides. In addition, you can have creative add-ons (photos / videos etc). However, written documents should be limited to 6 pages
ALL ABOUT THE RULES:
Winning Criteria
There is no Right or Wrong Answer!
In the Brand Manager Challenge Phase of the CEO Challenge, we would like you to have the chance of being a
P&G marketer bringing to life your strategic thinking, and creative ideas.
We will be assessing the team’s outcome, based on the following criteria:
Clear Logic
Feasibility & Relevance
Creativity
Holistic Plan
30%
20%
20%
30%
Ground Rules:
1) Each team will compete fairly and uphold business ethics. Unfair and unethical acts will be noted and be grounds for disqualification.
2) Each team must send in deliverables by specified deadlines.