In all the stories about Planks childhood, schooling, athletic, and professional careers, he is described as an outgoing, people person. On the Big Five Personality Trait chart, he would be high on extraversion, agreeableness, conscientiousness and openness to experience. He always wanted to win, was good at motivating his teammates, he got along well with everyone and he was original and daring to take a risk and start up his own business. His internal locus of control probably contributed to him starting his own sports apparel business. Instead of being frustrated and blaming outside forces, he was able to figure out how to make it better and use it to his advantage.
The story of Under Armour begins in Maryland where Plank was a walk-on special-teams football player at the University of Maryland in 1995. He was fed up of having to change shirts often during his games and practice because he would sweat so much, his shirts would weigh him down and feel uncomfortable. During his senior year, he was in his dorm
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