Cervus Equipment Corporation Case

Cervus Equipment Corporation, was found in the 1990s to manages and consolidate farm equipment dealerships. It is based in Calgary, Alberta. It is in partnership with original equipment manufacturers and has branched out into the construction and long haul manufacturing industries. It has also increased its geographic foot print by moving into New Zealand and Australia. The company has successfully grown through acquisition, and has grown its revenue from $56 million to $979 in a pace of 11 years. Cervus Equipment operates three business segments:
• Agricultural machinery- This segment of the business has seen significant growth, and the industry growth itself is fueled by global world population growth which drives demand for food and hence