Cf Assignment
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FACULTY OF BUSINESS, ECONOMICS & LAW
LA TROBE BUSINESS SCHOOL
======***======
CORPORATE STRATEGY ASSIGNMENT
|LECTURER: |Dr. Michael Burgess |
REPORTED BY: O&Y GROUP COHORT 17
|1 |Nguyen Minh Tuan |ID 17498627 |
|2 |Le Thai Hoa |ID 17498263 |
|3 |Tran Thi Thanh |ID 17498487 |
|4 |Doan Thi Hoa |ID 17498659 |
|5 |Nguyen Nu Hoang Anh |ID 16350676 |
|6 |Maryam Pourmotahar |ID 17589468 |
HA NOI – 2013
Table of Contents
EXECUTIVE SUMMARY 3
INTRODUCTION 4
EXTERNAL ENVIRONMENT 5
Politics/Legal elements: 5
Economic elements: 6
Social elements: 6
Technology elements: 7
INDUSTRY ANALYSIS 8
Threat of new entrant 9
Position of supplier: 9
Potential profit: 11
INTERNAL ENVIRONMENT 12
SWOT 12
Porter’s Model 13
CONCLUSION AND RECOMMENDATION 21
REFERENCES 26
EXECUTIVE SUMMARY
Ha Noi - The capital of Viet Nam was expanded its boundary to 3,300 square kilometers in 2008 with more than 6 billion citizens, it becomes top 17 biggest capitals in the world. The expansion of the city certainly brings many opportunities for development of economy, especially for in infrastructure construction and transportation industry. However, come along with opportunities, many challenges might arise for firms in the transportation industry to adapt the environment: congestion traffic, unstable of fuel expenditure and overlap of tariffs policies.
Recently, urban
FACULTY OF BUSINESS, ECONOMICS & LAW
LA TROBE BUSINESS SCHOOL
======***======
CORPORATE STRATEGY ASSIGNMENT
|LECTURER: |Dr. Michael Burgess |
REPORTED BY: O&Y GROUP COHORT 17
|1 |Nguyen Minh Tuan |ID 17498627 |
|2 |Le Thai Hoa |ID 17498263 |
|3 |Tran Thi Thanh |ID 17498487 |
|4 |Doan Thi Hoa |ID 17498659 |
|5 |Nguyen Nu Hoang Anh |ID 16350676 |
|6 |Maryam Pourmotahar |ID 17589468 |
HA NOI – 2013
Table of Contents
EXECUTIVE SUMMARY 3
INTRODUCTION 4
EXTERNAL ENVIRONMENT 5
Politics/Legal elements: 5
Economic elements: 6
Social elements: 6
Technology elements: 7
INDUSTRY ANALYSIS 8
Threat of new entrant 9
Position of supplier: 9
Potential profit: 11
INTERNAL ENVIRONMENT 12
SWOT 12
Porter’s Model 13
CONCLUSION AND RECOMMENDATION 21
REFERENCES 26
EXECUTIVE SUMMARY
Ha Noi - The capital of Viet Nam was expanded its boundary to 3,300 square kilometers in 2008 with more than 6 billion citizens, it becomes top 17 biggest capitals in the world. The expansion of the city certainly brings many opportunities for development of economy, especially for in infrastructure construction and transportation industry. However, come along with opportunities, many challenges might arise for firms in the transportation industry to adapt the environment: congestion traffic, unstable of fuel expenditure and overlap of tariffs policies.
Recently, urban