ch07 c
True/False
1. Some retailers are becoming frustrated by the growing trend called showrooming where customers use their smartphones to scan the barcodes of products to compare prices from other stores as well as online shopping sites.
2. While many retailers are frustrated by the phenomenon of shoppers using smartphones to comparison shop in their stores, Macy’s “Backstage Pass Program” actually encourages users to access product information and promotional videos using QR codes and short message service (SMS).
3. Throughout Macy’s stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called a mobile display strategy.
4. Throughout Macy’s stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called a dual modality retail strategy.
5. A key mobile strategy being used by Macy’s and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via text messages.
6. A key mobile strategy being used by Macy’s and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via YouTube videos.
7. To take advantage of the growth of mobile device use, many retailers like Macy’s are using mobile check-in strategies and partnering with companies like Foursquare and Shopkick that use mobile apps to alert retailers when a customer is in their store.
8. Customers can pay for products at Macy’s using Google Wallet, a mobile payment app. At the register, customers simply tap their phones on a near field communications (NFC) device in order to transfer funds to Macy’s.
9. Customers can pay for products at Macy’s using Google Wallet, a mobile payment app. At the register,
1. Some retailers are becoming frustrated by the growing trend called showrooming where customers use their smartphones to scan the barcodes of products to compare prices from other stores as well as online shopping sites.
2. While many retailers are frustrated by the phenomenon of shoppers using smartphones to comparison shop in their stores, Macy’s “Backstage Pass Program” actually encourages users to access product information and promotional videos using QR codes and short message service (SMS).
3. Throughout Macy’s stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called a mobile display strategy.
4. Throughout Macy’s stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called a dual modality retail strategy.
5. A key mobile strategy being used by Macy’s and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via text messages.
6. A key mobile strategy being used by Macy’s and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via YouTube videos.
7. To take advantage of the growth of mobile device use, many retailers like Macy’s are using mobile check-in strategies and partnering with companies like Foursquare and Shopkick that use mobile apps to alert retailers when a customer is in their store.
8. Customers can pay for products at Macy’s using Google Wallet, a mobile payment app. At the register, customers simply tap their phones on a near field communications (NFC) device in order to transfer funds to Macy’s.
9. Customers can pay for products at Macy’s using Google Wallet, a mobile payment app. At the register,