Henry quickly understood before others that quality food product, properly packed and promoted would find a ready place in growing households. From the first product in 1869, horseradish, soon iconic Ketchup was introduced in 1896, Heinz famous “57 Variety” sprouted. This slogan had permanently rooted in Heinz’s brand and became a part of the company logo. At twelve he was delivering his products to grocery stores in Pittsburgh and 5 years later generated annual gross revenue of 2,400. Although he was meant to work with his father in a brick industry, he quickly realized that food product business was the path he wanted to choose so he did.
In 1869 Henry along with his friend L. Clarence Noble, founded Heinz Noble& Company and began to market horseradish. A year later a long depression forced the company into voluntary liquidation. In 1876 Henry established F. & J. Heinz along with two partners and introduced tomato ketchup in addition to six other products (celery sauce, pickled cucumbers, sauerkraut, vinegar). Twelve years later he acquired controlling interest and renamed company to H.J