Preview

Challanges of Coca Cola

Powerful Essays
Open Document
Open Document
3961 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Challanges of Coca Cola
CHALLENGES AND RISKS
Being a global company provides unique opportunities for their Company. Challenges and risks accompany those opportunities. Their management has identified certain challenges and risks that demandthe attention of the nonalcoholic Beverages segment of the commercial beverages industry and their Company. Of these, their key challenges and Risks are discussed below.
Obesity and Inactive Lifestyles.
Increasing concern among consumers, public health professionals andGovernment agencies of the potential health problems associated withobesity and inactive lifestyles represents significant challenge to their industry. They recognize that obesity is a complex public health problem. Their Commitment to consumers begins with their broad product line, which includes a wide selection of diet and light Beverages, juices and juice drinks, sports drinks and water products. Their commitment also includes adheringto Responsible policies in schools and in the marketplace; supporting programs to encourage physical activity and Promote nutrition education; and continuously meeting changing consumer needs through beverageinnovation, Choice and variety. They are committed to playing anappropriate role in helping address this issue in cooperation withgovernments, educators and consumers through science-based solutions and programs. Water Quality and Quantity. Water quality and quantity is an issue that increasingly requires their Company’s attention and collaboration with the nonalcoholic beveragessegment of the commercial beverages Industry, governments, non governmental organizations and communities where they operate. Water is the main Ingredient in substantially all of their products. It is also a limitednatural resource facing unprecedented Challenges from overexploitation, increasing pollution and poor management. Their Company is in anexcellent Position to share the water-related knowledge they have developedin the communities they

You May Also Find These Documents Helpful

  • Best Essays

    If PepsiCo were a country, the size of its economy—sixty billion dollars in revenues in 2010—would put it sixty-sixth in gross national product, between Ecuador and Croatia. Many studies point to the ubiquity of high-calorie, low-cost processed foods and drinks as one of the major drivers of this condition. Snacks, in particular, play a role in childhood obesity, which is growing even faster than obesity in adults. Americans consume about fifty gallons of soda a year, more than four times the average per-capita consumption sixty years ago. Americans also ingest about thirty-four hundred milligrams of sodium per day, twice the recommended amount; sodium has long been linked to high blood pressure. almost half of PepsiCo’s business is overseas (thirty per cent of it in developing countries), foreign markets eventually tend to follow U.S. trends. The markets of the future may well be in “packaged nutrition”—in enriched products like PepsiCo’s SoBe Lifewater, which contains vitamins, and in its pricey Naked line of fruit juices and smoothies, which contain antioxidants. Another growing category is “functional” foods and beverages, like varieties of the sports drink Gatorade, which PepsiCo markets for specific physiological or metabolic attributes. (Thanks to Gatorade’s new “fit series,” you can drink G1 Prime before you work out, G2 Perform during your…

    • 1756 Words
    • 8 Pages
    Best Essays
  • Good Essays

    This year marks the 125th anniversary of my beverage of choice - Coca-Cola. Coca-Cola was created in Atlanta, Georgia, by pharmacist Dr. John Pemberton on May 8th, 1886 and in its first year only 9 glasses of the beverage were sold. Today, the Coca-Cola company sells 1.7 billion beverage servings per day on average, and its product portfolio has expanded to offer more than 3,500 beverage choices to consumers. One hundred and twenty-five years later, Coca-Cola is sold in more than two hundred countries worldwide – but that just scratches the surface of what the company is about. In addition to being the world’s number one beverage producer, Coca-Cola is leading the charge, around the world in sustainability; especially in the areas of waste reduction, renewable forms of energy and water conservation.…

    • 994 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Coca-Cola Case Study

    • 303 Words
    • 1 Page

    Coca-Cola uses various segmentation strategies to include and categorize all of its consumers into their beverage market. Coca-Cola has virtually a selecting for everyone on the planet, other than those who naturally prefer Pepsi over Coke. Their “Dieters Segment” appeals to those who are concerned about their weight. Which started with the original Coke and spread to the various versions they offered in late years. Then they created Diet Coke Plus which had added vitamins, which was a customer valued decision. Next there is the “”Real Men” Segment” Which includes Coke Zero, this drink allowed men to purchase low calorie drinks without relating the idea it was very similar to a Diet Coke; “because Diet Coke is for women”. The “Diy Segment” is another segment Coca-Cola has created to divide a extensive target market into subcategories of customers. In this segment otherwise called “Do It Yourself” allowed, consumers to create and mix any possible drink. The new machines are becoming more frequently seen and easily accessible.…

    • 303 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Why does the soft drink Dr Pepper depend on advertising to gain market share instead of offering cheaper sodas than Coke or Pepsi?…

    • 551 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Coca-Cola Case Study

    • 3424 Words
    • 14 Pages

    In 2006, The Coca-Cola Company adopted a new compensation plan for its Board of Directors. Its main point is that, the members of the Board get payed if the Company meets the performance goals it targeted. During a period of 3 years (mid-point of the Company´s performance strategy), yearnings per share must raise at a compound rate of 8% a year. The plan foresees a flat fee of $175.000 in stock each year, with no extra payments. When the performance goal is met, at the end of the stipulated period, the share units will be payable in cash at the market price. In case of non-compliance of the plan, the Directors would receive nothing. These measures don’t only imply a change in the payment system but have also implications in the motivation, attitudes and decisions the Board of Directors will take. Both this issues, and the Organizational Culture will be further developed.…

    • 3424 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Coca Cola

    • 333 Words
    • 2 Pages

    Throughout its enduring reign as an industry leader, Coca-Cola has acquired a sufficient amount of its revenue from CSD sales. According to Dr.Harber (2010), “ New federal nutrition guidelines, issued in 2005, identified regular CSDs as the largest source of obesity-causing sugars in the American diet”. Schools in New York City, throughout California, and elsewhere banned the sales of soft drinks on their premises(Dr.Harber, 2010). This was a tremendous issue that threatened the success of future sales of soft drinks all over the region. The United States obesity rate has continued to rise over the years and more people are now becoming involved in trying to eat and drink healthier. Companies such as McDonalds and Wendys have observed this fact and now offer several healthy items on their menu. Furthermore, the widespread linkage of CSDs with obesity and other health-related concerns was hard to disperse from people’s minds (Dr.Harber, 2010). Coca-Cola knew something had to be done, which led to the search for alternative beverages.…

    • 333 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Create an executive summary of the company that discusses the company, industry, products and services, and competitive advantages in the marketplace…

    • 4079 Words
    • 17 Pages
    Best Essays
  • Satisfactory Essays

    Along with these competitors, there are many other small competitors such as Tango and also little supermarket brands such as Tesco Cola and Safeway’s Cola…

    • 307 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Tes of Coca Cola

    • 1905 Words
    • 8 Pages

    The Coca-Cola Foundation Awards Over $19 Million to Communities Across the U.S. and Canada in 2010…

    • 1905 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Challenges for Coke Cola

    • 674 Words
    • 3 Pages

    Among the vastly growing diversity challenges Coca Cola continued to face statewide and globally to preparing their workforce, understanding the culture and overcoming major crisis in Belgium was one of the most challenging. After a mass recall in mid 1999, in which, Children at six schools in Belgium had complained of headache, nausea, vomiting and shivering after drinking Coca-Cola's beverages, leading to their hospitalizations. Most of them reported an unusual odor and an off-taste in the drink. Coca-Cola had to recall about 30 million cans and bottles, the largest ever product recall in its 113-year history. For the first time, the entire inventory of Coca-Cola's products in Belgium was banned from sale. Coca-Cola sales did drop that year but with their valued effort to regain the public’s trust, measures had to be put in place. Coke’s workforce had to be better prepared, re-trained, and safety precautions were put in place so that things like this would not happen again.…

    • 674 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Public Policy

    • 2632 Words
    • 8 Pages

    One of the biggest epidemics facing Americans right now is obesity. One can argue that soda and other sugary drinks are the biggest contributor because of all the “empty calories.” Two- thirds of Americans are obese and one in three children are overweight or obese.…

    • 2632 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Coca-Cola Case Study

    • 1276 Words
    • 6 Pages

    This case study will provide an overview of the Coca-Cola Company as the perfect business as it pertains to the characteristics that make up a good business. A series of three questions will be discussed. Identifying four characteristics of a good business, identify four companies that display these characteristics, and in three years after purchasing common stock in these companies determine if the present analysis was correct.…

    • 1276 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Theory for Coca Cola

    • 2171 Words
    • 9 Pages

    • How is the most widely recognised product in the world made? • How are the required quality standards met for every single unit of that product? This case study answers these questions by outlining the manufacturing processes for Coca-Cola - the most widely recognised global brand from London to Lagos, Los Angeles to Lahore. It is sold in more and more markets, creating thousands of new jobs in the local economies. The brand is owned by The Coca-Cola Company which works with franchisees across the world. These franchisees perform the bottling and canning operations and are also known as packagers.…

    • 2171 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Coca Cola Case Study

    • 1024 Words
    • 5 Pages

    This essay depend on the case study ‘water, water, everywhere’ to analysis Coca cola Amitil’ brand Mount Franklin bottled water’s major market segment, and justify the reason of why this is the prime target segment for Mount Franklin. Coca-cola Amatil’s brand Mount Franklin is the number-one brand of bottled water in Australia. An effective market segment can be a reason of that. ‘A market segment consists of a group of customers who share a similar set of needs and wants’ (Kotler, Keller & Burton, 2009). 04). Segmentation helps organisations to manage diverse customer needs by identifying homogenous market segments (Dibb & Simkin, 2010). In this essay, I will analyse Mount Franklin major market segment follow by the major segmentation variables-geographic, demographic, psychographic, and behavioural segmentation (Kotler, Keller & Burton, 2009).…

    • 1024 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Coca Cola Case Study

    • 1220 Words
    • 5 Pages

    quantity and quality as a material risk to its business since 2003 (Business for Social…

    • 1220 Words
    • 5 Pages
    Good Essays

Related Topics