Challenges and limitations in marketing
Challenges:
Companies and stakeholders face challenges when dealing with sensitive issues like the environment a ethical and social business practice should be minimise any harm to the environment and work in ways that do not damage the communities in which it operates within. Coca- Cola is a company that consider the impact of their activities on stakeholders; however Coca-cola still faces challenges in being ethical and socially responsible. Since the set up of a Coca-cola plant in the state of Kerala in Southern India there has been widespread concerns and counter-claims by residents who have blamed the lack of water available to them and the fall of water supplies on Coca-Cola Plant. Local farmers are devastated as their livelihoods have been destroyed since the building of the plant Coca-cola has also been responsible for disposing waste sludge on the land of local farmers claiming it to be useful fertiliser, later reports by the BBC Radio 4 Programme had the samples of sludge analysed at the Exeter University and found harmful toxic chemicals. Coca-cola claims that the lack of water in the state of Kerala is due to lack of rainfall and is trying to help the communities by bringing litres of water, coca-cola is facing challenges in practicing corporate social responsibility by not being fully accountable for its impact on communities such as Kerala. As a global billion dollar company coca-cola experiences challenges in being a ethically social company and that of a company that must make a competitive return for its shareholders.
A company must make a competitive return for its shareholders and treat its employees fairly. A company also has wider responsibilities. It should minimise any harm to the environment and work in ways that do not damage the communities in which it operates. This is known as corporate social responsibility. Coca cola and the water issue:
Successful business strategies are built around establishing a clear set of
Companies and stakeholders face challenges when dealing with sensitive issues like the environment a ethical and social business practice should be minimise any harm to the environment and work in ways that do not damage the communities in which it operates within. Coca- Cola is a company that consider the impact of their activities on stakeholders; however Coca-cola still faces challenges in being ethical and socially responsible. Since the set up of a Coca-cola plant in the state of Kerala in Southern India there has been widespread concerns and counter-claims by residents who have blamed the lack of water available to them and the fall of water supplies on Coca-Cola Plant. Local farmers are devastated as their livelihoods have been destroyed since the building of the plant Coca-cola has also been responsible for disposing waste sludge on the land of local farmers claiming it to be useful fertiliser, later reports by the BBC Radio 4 Programme had the samples of sludge analysed at the Exeter University and found harmful toxic chemicals. Coca-cola claims that the lack of water in the state of Kerala is due to lack of rainfall and is trying to help the communities by bringing litres of water, coca-cola is facing challenges in practicing corporate social responsibility by not being fully accountable for its impact on communities such as Kerala. As a global billion dollar company coca-cola experiences challenges in being a ethically social company and that of a company that must make a competitive return for its shareholders.
A company must make a competitive return for its shareholders and treat its employees fairly. A company also has wider responsibilities. It should minimise any harm to the environment and work in ways that do not damage the communities in which it operates. This is known as corporate social responsibility. Coca cola and the water issue:
Successful business strategies are built around establishing a clear set of