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Challenges in Managing Innovation Across Supply Chains —Evaluation and Implementation

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Challenges in Managing Innovation Across Supply Chains —Evaluation and Implementation
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Business Major-Minor
Supply Chain Management
Course Assignment

Challenges in Managing Innovation across Supply Chains
—Evaluation and Implementation

Student: Ying Deng
Student ID:1205690

Course Number: 07 14511
Teacher: Professor Dr Victoria Hanna
Date: 10/01/2013

Acknowledgement

This research paper is written for the subject: “Global Marketing” in the University of Birmingham. Firstly, we would like to thanks Almighty Lord to give us knowledge and keep us healthy during the whole period of our research work. Secondly, we are greatly indebted to our lecturer and advisor-Professor David Walker for his valued opinions and expert advice in the preparation of this thesis. Thirdly, we would like to express our appreciation to the convenient internet that greatly helped us to find whatever information that we needed. Finally, we want to express our gratitude to the Fujifilm Corporation for its kind assistance and support throughout the writing progress of this thesis. We have also managed to collect some important information from the relative journals and books.

All group members of the assignment
University of Birmingham, April 2012

Table of contents

Acknowledgement

Abstract

Importance of supply chain innovation
Innovation and its source and types
Challenge of innovation management—evaluation of innovation
Effect of buyer-supplier power relations
Example cases of success and failure
Challenge of innovation management—implementation of innovation
Implementation’s detailed challenges in different types of industry—service and physical goods
Implementation’s detailed challenges in different types of industry—emerging and mature industries
More challenges in innovation management

REFERENCES

Abstract

Title of course: Supply Chain Management
Program: Various.
Authors: Ying Deng
Supervisor: Dr Victoria Hanna
Date: Sep 2012 to



References: Watson, G. and Lonsdale, C. (eds.) (2003) Managing the Supply Base within Business Networks, chapter 4 Allwright, A Jan 2006, The 11 greatest supply chain disasters [online], available from: Supply Chain Digest, http://www2.isye.gatech.edu/~jjb/wh/tidbits/top-sc-disasters.pdf (29/12/2012) “Procter & Gamble: Finding the Right Business Model” [Online], available from: https://dspace.ist.utl.pt/bitstream/2295/141516/1/AOSI-2007-CASOH.pdf (26/12/2012)

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