Challenges in the Business Environment
Contents
Introduction page 3
Business environment page 3
Challenges page 4
Opportunities page 4
Corporate strategy page 5
Objectives page 5-6
Stakeholders page 6
Channels of communication page 6
Conclusion page 6-7
Bibliography page 7
Question one
African art has a dynamic and a cultural heritage and is one of the most important resources in the country. It generates economic as well as social benefits for the country. African art includes objects such as mask, textiles, basketry. Figure sculptures etc. However there are a number of problems that the African craft market faces because of a changing business environment. The challenges and opportunities that these markets face in a changing environment will be discussed. A corporate communication strategy to address some of the issues facing will also be developed which will identify the stakeholders and the appropriate channels of communicating the message.
The business environment
Businesses are affected by the environment and world around it. Businesses cannot exist in isolation therefore a business exists in an environment which is dynamic and this can have a major impact on business. A business environment can be divided into 2 components. The micro and the external environment.The environment which is close to business and affects its capacity to work are known as Micro or Operating Environment(Botha, 2012:10) It consists of Suppliers, Customers, Market Intermediaries, Competitors andthe Public is made up of the micro environment). The external environment is comprised of the macro environment and this refers to factors that creates opportunities or poses threats to the business. The African craft market made up of sculptures, metal work, bead work, mask, textiles and pottery. The market plays an important role in the economic sector as 40 000
Introduction page 3
Business environment page 3
Challenges page 4
Opportunities page 4
Corporate strategy page 5
Objectives page 5-6
Stakeholders page 6
Channels of communication page 6
Conclusion page 6-7
Bibliography page 7
Question one
African art has a dynamic and a cultural heritage and is one of the most important resources in the country. It generates economic as well as social benefits for the country. African art includes objects such as mask, textiles, basketry. Figure sculptures etc. However there are a number of problems that the African craft market faces because of a changing business environment. The challenges and opportunities that these markets face in a changing environment will be discussed. A corporate communication strategy to address some of the issues facing will also be developed which will identify the stakeholders and the appropriate channels of communicating the message.
The business environment
Businesses are affected by the environment and world around it. Businesses cannot exist in isolation therefore a business exists in an environment which is dynamic and this can have a major impact on business. A business environment can be divided into 2 components. The micro and the external environment.The environment which is close to business and affects its capacity to work are known as Micro or Operating Environment(Botha, 2012:10) It consists of Suppliers, Customers, Market Intermediaries, Competitors andthe Public is made up of the micro environment). The external environment is comprised of the macro environment and this refers to factors that creates opportunities or poses threats to the business. The African craft market made up of sculptures, metal work, bead work, mask, textiles and pottery. The market plays an important role in the economic sector as 40 000
Bibliography: 1. Argenti, P (2003), corporate communication, sixth edition, New York, McGraw Hill. 2. Botha,s .and Musengi, s.( 2012 ) introduction to business management 1A : Fresh perspectives, first edition, Cape town, Pearson Education. 3. 1998, South African Craft industry report, department of arts and culture, http://www.info.gov.za/view/DownloadFileAction?id=70487 (6-03-2013)