Challenges in the Indian eCommerce Sector
CHAPTER 1: INTRODUCTION
1.1 Introduction
With the advent of the information technology, specifically the internet, it is said that more and more companies are existing in the online world. The changes in the business market also allows customers to change and become more dependent on online stores and online shopping than go and find something in shopping malls or retail store. One of the existing and considered as the largest and competitive online shopping in the world is Amazon. In this report, the goal comparative study of amazon, ebay, flipkart and Myntra (in respect of their growth,market study, customer satisfaction, product lines etc and how IT strategy affected their business. .
Flipkart has been mostly marketed by word of mouth advertising. Customer satisfaction has been their best marketing medium. Flipkart very wisely used SEO (Search Engine Optimization) and Google The message is very clear to make people more comfortable with Flipkart, to generate a great customer relationship and loyalty on the basis of great product prices and excellent customer service. All in all to create a great customer experience.
Amazon has been considered as one of the largest bookstore and online store in the global market. The company has been able to thousands of customers in over 150 nations. Amazon’s main website offers millions of DVDs, music, books and videos not to mention their products from household, electronics, apparel and clothes, cosmetics, drugs and others. Thought the company has highs and lows, they are able to manage the companies and sustain their competitive advantage. The company has also used some strategies to ensure that they will outgrow their competitors like Ebay.
1.2 Objectives:
I. To evaluate the recent developments and innovation in the industry.
II. To forecast the profitability and the growth of E-commerce in India
III. Challenges for E-commerce sector in India
1.3 Literature Review
Problem and Prospects of
1.1 Introduction
With the advent of the information technology, specifically the internet, it is said that more and more companies are existing in the online world. The changes in the business market also allows customers to change and become more dependent on online stores and online shopping than go and find something in shopping malls or retail store. One of the existing and considered as the largest and competitive online shopping in the world is Amazon. In this report, the goal comparative study of amazon, ebay, flipkart and Myntra (in respect of their growth,market study, customer satisfaction, product lines etc and how IT strategy affected their business. .
Flipkart has been mostly marketed by word of mouth advertising. Customer satisfaction has been their best marketing medium. Flipkart very wisely used SEO (Search Engine Optimization) and Google The message is very clear to make people more comfortable with Flipkart, to generate a great customer relationship and loyalty on the basis of great product prices and excellent customer service. All in all to create a great customer experience.
Amazon has been considered as one of the largest bookstore and online store in the global market. The company has been able to thousands of customers in over 150 nations. Amazon’s main website offers millions of DVDs, music, books and videos not to mention their products from household, electronics, apparel and clothes, cosmetics, drugs and others. Thought the company has highs and lows, they are able to manage the companies and sustain their competitive advantage. The company has also used some strategies to ensure that they will outgrow their competitors like Ebay.
1.2 Objectives:
I. To evaluate the recent developments and innovation in the industry.
II. To forecast the profitability and the growth of E-commerce in India
III. Challenges for E-commerce sector in India
1.3 Literature Review
Problem and Prospects of
References: 1. E.Turban, D. King, J. Lee, M. Warkentin, and H.M. Chung, “Electronic commerce 2010 A Managerial Perspective”, Prentice-Hall, New Delhi, 2009. 2 4. Fruhling, A.L. & Digman, L.A (2000) ‘The Impact of Electronic Commerce on Business Level Strategies. Journal of Electronic Commerce’ Research, VOL 1, NO 1.