Chanel Handbags, Target, and Salvation Army Swot Analysis

1. Most women want to express their individuality by the clothes and accessories they flaunt around. Some women seek brand names while others conform to necessities. Nonetheless, the majority of women find it helpful to carry a handbag; whether it is for storing car keys and a wallet or to match an outfit. Every year, handbags are becoming more of a status symbol then a basic essential. This paper will investigate the marketing trends of three different quality grade handbags, which are marketed to three distinct target markets. The first handbags discussed will be high quality handbag, Coco Chanel brand, second is Target brand, Massimo, handbag, and lastly are handbags found at the local Salvation Army. The Salvation Army handbags can include target brand handbags but with a significant lower price to meet its target segment. These three choices were derived from knowing that these three different socially classified consumers will not be shopping at the same place. Also, these three diverse consumers purchase purpose is most likely for different reasons. Moreover, my own fascination, collection, and expertise in handbags were a drive to conduct in depth research about this product.
There are hundreds of handbags being offered to luxury brand consumers each season, but to most women options are necessary and even recommended. Also, these women are constantly changing their bags especially with different seasons; and handbag retailers like Chanel, Gucci, and Celine offer these products, which always seem to be more versatile and improved. Each season luxury brand, Chanel redesigns and innovates new styles in which they advertise them with tasteful celebrity ads. Chanel advertises in more magazine spreads then television commercials; although they market their perfume more frequently on commercials. Marketing for Chanel or other luxury handbags are never advertised on the radio and speaking for most women don’t believe marketers have taken the concept too far. In