Change For Life

The Change for Life campaign began sometime in January 2009 targeting young families with children aged 5-11 years in the initial stage but since its launch the campaign has grown to targeting parents of 1-4 years olds and new parents with babies. The campaign aims to prevent people from becoming overweight by encouraging them to eat better and to do more exercise. It is the marketing component of the Government's response to the rise in obesity. Change for Life's aim is to inspire a broad coalition of people, including the NHS, local authorities, businesses, charities, schools, families, community leaders - in fact anyone working with families or individuals - to all play a part in improving the nation's health and well-being by encouraging