CHANGE MANAGEMENT
Prof. Dr. Olaf Passenheim
Change Management
Change Management © 2010 Prof. Dr. Olaf Passenheim & Ventus Publishing ApS ISBN 978-87-7681-705-3
To Till Jakob and Jan Malte
Contents
1. 1.1 1.2 1.3 2. 2.1 2.2 2.3 2.4 2.5 3. 3.1 3.2 3.2.1 3.2.2 3.2.3 3.2.4 4. 4.1 Change Management Introduction Reasons for Change Origins of Change Management Concepts of Change Management Lewin´s Change Theory Chin & Benne´s “Effecting Changes in Human System” Bullock and Batten’s Phases of Planned Change Beckhard and Harris change formula 7-S Model The Change Process Initiating a Top-Down Change Initiating a Bottom-Up Change Responsibility for managing change Change management process Dealing with the change Scope Change Management Projects External and internal influences 7 7 7 9 12 12 13 14 16 16 18 18 20 21 22 26 29 31 31
4.2 4.2.1 4.2.2 4.2.3 4.3.4 4.2.5 4.3 4.4 4.4 4.4.1 4.4.2 4.4.3 4.4.4 4.4.5 5.
Change strategies and approaches Directive strategies Expert strategies Negotiating strategies Educative strategies Participative strategies Examples of failed change management projects Pitfalls in a change management project Bringing Change to Success Building a Business Case Determining Organizational Readiness Reaching more people – better communication Involvement of the Stakeholders Review the Change Conclusion – The 4C-Toolbox of Change Management
34 34 34 34 35 35 36 39 45 45 46 46 48 49 50
List of Figures
Figure 1: Modern Change Management - Bottom-Up meets Top-Down Figure 2: Finding the right Strategy Figure 3: Change Management Process Figure 4: Unfreezing - Moving - Refreezing Figure 5: Dealing with the Change Figure 6: Change Management Strategies Figure 7: The 4C-Toolbox 11 19 23 24 28 36 50
To exist is to change, to change is to mature, to mature is to go on creating oneself endlessly. [HENRI BERGSON]
1. Change Management
1.1 Introduction
Barack Obama started his election campaign with