What is change?
A systematic approach to dealing with change, both from the perspective of an organization and on the individual level proactively addressing adapting to change, controlling change, and effecting change. -Case Western Reserve University.
“Change" is: * to give a different position, course, or direction. * to make a shift from one to another. * to undergo a modification. * to undergo transformation, transition or substitution.
“Manage" is : * to handle or direct with a degree of skill or address. * to exercise executive, administrative and supervisory direction.
REASONS FOR CHANGE: Internal forces for change | External forces for change | A general sense that the business could “do better”.
Desire to increase profitability.
Reorganizations to increase efficiency.
Natural ageing and decline in a business (e.g. machinery, products).
Conflict between departments.
The need for greater flexibility in organizational structures.
Concerns about ineffective communication, de-motivation or poor business relationships. | Increased demands for higher quality and levels of customer service.
Uncertain economic conditions.
Greater competition .
Higher cost of inputs.
Legislation & taxes.
Political interests.
Ethics & social values.
Technological change.
Globalizations.
Changing nature and composition of the workforce. |
FIGURE. 1.1 showing the reasons for change:
CHANGE MANAGEMENT ACTIVITIES:
(1) Defining and instilling new values, attitudes, norms, and behaviors within an rganization that support new ways of doing work and overcome resistance to change.
(2) Building consensus among customers and stakeholders on specific changes designed to better meet their needs and
(3) planning, testing, and implementing all aspects of the transition from one organizational structure or business process to another.