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Change Management (Ebay Case Study)

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Change Management (Ebay Case Study)
1.0 COMPANY BACKGROUND 1.2 Company Profile
Rising from the ashes of one man’s (Pierre Omidyar) vision the world’s largest online market place (EBAY.com) has been created, with it been nurtured in a creative, strategic, innovative manner puts it at the level which it resides today. EBay Inc is an American internet company that is wholly responsible for the management of eBay.com a worldwide auction and shopping website that different categories of people and businesses buy and sell a broad variety of products and services, in today’s market this community has gone on to span into tens of millions and also with an ever growing popularity making it the most popular shopping destination on the internet.

Millions of buyers and sellers have made eBay Inc. the world 's largest and most popular Internet site for individuals and businesses to exchange goods. By 1999 eBay had 5.6 million registered users and listed over 3.1 million items for sale; by 2004 there were an estimated 65 million registered users from 150 countries, 971 million items for sale, and gross merchandise sales hit $15 billion. eBay owns local sites in 19 countries, has stakes in another eight foreign nations, and provides users with its own online pay service, PayPal Inc (eBay Inc, 2010).

The current most powerful online marketplace created in 1995 as a result of a vision that was aided through the seeking of funds from venture capital investors at the world’s technology hub (Silicon Valley) this quest happened to be fruitful with investors been fairly confused of it been a good investment.

eBay pioneered online trading by developing a web-based community in which buyers and sellers were brought together in an efficient and entertaining format to browse, buy, and sell items, such as collectibles, automobiles, high-end or premium art items, jewellery, consumer electronics, and a host of practical and miscellaneous items. In early 2002, the eBay trading platform was a fully automated,


References: Kenneth C. L, & Jane P. Laudon. (2010) Management Information System (11th ed), London, Pearson Prentice Hall. Meredith (Online) Culture. Available from Url: [Accessed on 25 April, 2010] Laura, S Julie, S. (May 11, 2007) With Growth Slowing, eBay Gets Innovative [Online] available from Url: [Accessed on 26 April, 2010] Cogmap.com (Online) eBay Chart. Available from Url: [Accessed on 27 April, 2010] Timothy, S Laura, S. (Online) Jobs and Working at eBay. Available from Url: [Accessed on 3 May, 2010] eBay Inc http://www.wtn.net/2004/bio460.html> [Accessed on 5 May, 2010] ebay.co.uk (Online) eBay - The World 's Online Marketplace, available from Url: < http://pages.ebay.co.uk/aboutebay/thecompany/companyoverview.html> [Accessed on 6 May, 2010] Answer.com (Online) eBay Datamonitor (November, 2003) SWOT ANALYSIS [Online] available from Url: [Accessed on 6 May, 2010] Robert, J Scribd.com (Online) SWOT-Analysis, available from Url: [Accessed on 4 May, 2010] Hostip.Info (Online) Competitive Advantage, available from Url: [Accessed on May 4, 2010] Marketingvox.com (October 16th, 2010) eBay 's 'Inferior Technology Platform ', available from Url: [Accessed on May 9, 2010] Anne, M Technorati.com (Online) change in price structure. Available from Url: [Accessed on May 10, 2010] Randy, S & Dan, P
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