Change Management Process Goodyear
CHANGE MANAGEMENT
GoodYear Company:
Analysis of change process
Introduction
In the framework of this project, we decided to use a Goodyear company, because we met during a lecture a manager of this company. This group provides rubber-based products, is present in several countries and generates a sales turnover of nearly 22 billion US$ in 2011. However, an audit has made it clear to the company that a serious communication problem between every entities blocked group efficiency (delays, costs). So this company met strong difficulties to manage the necessary change of its structure in order to stay competitive. Consequently, we think it would be interesting to analyse the process used and the difficulties met in applying theoretical issues of the class.
Firstly, we will describe the company in details. Secondly, we will see the change management process made by the company.
1. Description of the company
Goodyear Tire and Rubber Company was created in 1898 by Frank Seiberling. The company manufactures tires for cars, planes and trucks. They manufacture also lot of others products related to the rubber in the automotive industry.
The first place where they begin to manufacture tires was open in Akron (Ohio, USA) in 1898. At this time they built tires for bicycle, carriage and horse hooves. The huge development began with Henry Ford who ordered tires for racing and after for the T-ford.
After that, in 1911 for the World War II, the designed some plane and airship that helps allies to won the war “of course”.
In 1926, Goodyear was the most important company of rubber in the world, and during the following 26 years, Goodyear became a multinational with an overhead of several billion.
Today at the global Goodyear brand, with its thousands of breakthroughs, innovations, new inventions, firsts and groundbreaking improvements, you're seeing a reflection of the bold, innovative and down-to-earth character of the company's founders.
GoodYear Company:
Analysis of change process
Introduction
In the framework of this project, we decided to use a Goodyear company, because we met during a lecture a manager of this company. This group provides rubber-based products, is present in several countries and generates a sales turnover of nearly 22 billion US$ in 2011. However, an audit has made it clear to the company that a serious communication problem between every entities blocked group efficiency (delays, costs). So this company met strong difficulties to manage the necessary change of its structure in order to stay competitive. Consequently, we think it would be interesting to analyse the process used and the difficulties met in applying theoretical issues of the class.
Firstly, we will describe the company in details. Secondly, we will see the change management process made by the company.
1. Description of the company
Goodyear Tire and Rubber Company was created in 1898 by Frank Seiberling. The company manufactures tires for cars, planes and trucks. They manufacture also lot of others products related to the rubber in the automotive industry.
The first place where they begin to manufacture tires was open in Akron (Ohio, USA) in 1898. At this time they built tires for bicycle, carriage and horse hooves. The huge development began with Henry Ford who ordered tires for racing and after for the T-ford.
After that, in 1911 for the World War II, the designed some plane and airship that helps allies to won the war “of course”.
In 1926, Goodyear was the most important company of rubber in the world, and during the following 26 years, Goodyear became a multinational with an overhead of several billion.
Today at the global Goodyear brand, with its thousands of breakthroughs, innovations, new inventions, firsts and groundbreaking improvements, you're seeing a reflection of the bold, innovative and down-to-earth character of the company's founders.