Change Quality Management Mcdonald vs Kfc
Change and Quality Management
Group Assignment
Introduction
Ray Kroc, at 52, was the exclusive distributor for a company that produced "multi-mixer" milk shake machines. Impressed by a small chain of hamburger restaurants based in San Bernadino, California, that used the multi-mixers, Mr Kroc acquired franchising rights from the owners, the McDonald brothers. He then founded McDonald's Corporation in 1955.
McDonald's Restaurants (Hong Kong) Limited was established in 1975. The McDonald's restaurant which offered customers the very first American Big Mac Meal in Hong Kong. Today there are over 200 McDonald's restaurants in Hong Kong, and more than 10,000 McDonald's staff. In addition to the McDonald's restaurants, McDonald's also opened McCafé in Hong Kong, in a bid to meet the needs of different customers.
KFC Corporation, based in Louisville, Kentucky, is the world's biggest chicken restaurant chain, specializing in Original Recipe, Hot & Spicy, BBQ Honey Wings and Zinger Burger. KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world.
KFC arrived in Hong Kong in 1985. KFC (Hong Kong) is a franchise, managed by Birdland (Hong Kong) Limited since 1997. KFC (Hong Kong) has over 70 branches throughout the territory with a team of more than 3,000 employees and serves over 3 million customers each month. Of the menu offered, the Original Recipe, Hot & Spicy, BBQ Honey Wings, Zinger Burger, Mushroom Rice and Egg Tart are the most popular KFC tastes.
Leadership
McDonald’s
The three pillars of McDonald's leadership in Hong Kong's fast food industry - "Value Leader", "Best Employer" and "Convenience”. Their corporation vision is to provide the best quality, service, cleanliness and value dining experience to customers.
The management has clearly defined their mission, goals and strategies to make McDonald as the first choice
Group Assignment
Introduction
Ray Kroc, at 52, was the exclusive distributor for a company that produced "multi-mixer" milk shake machines. Impressed by a small chain of hamburger restaurants based in San Bernadino, California, that used the multi-mixers, Mr Kroc acquired franchising rights from the owners, the McDonald brothers. He then founded McDonald's Corporation in 1955.
McDonald's Restaurants (Hong Kong) Limited was established in 1975. The McDonald's restaurant which offered customers the very first American Big Mac Meal in Hong Kong. Today there are over 200 McDonald's restaurants in Hong Kong, and more than 10,000 McDonald's staff. In addition to the McDonald's restaurants, McDonald's also opened McCafé in Hong Kong, in a bid to meet the needs of different customers.
KFC Corporation, based in Louisville, Kentucky, is the world's biggest chicken restaurant chain, specializing in Original Recipe, Hot & Spicy, BBQ Honey Wings and Zinger Burger. KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world.
KFC arrived in Hong Kong in 1985. KFC (Hong Kong) is a franchise, managed by Birdland (Hong Kong) Limited since 1997. KFC (Hong Kong) has over 70 branches throughout the territory with a team of more than 3,000 employees and serves over 3 million customers each month. Of the menu offered, the Original Recipe, Hot & Spicy, BBQ Honey Wings, Zinger Burger, Mushroom Rice and Egg Tart are the most popular KFC tastes.
Leadership
McDonald’s
The three pillars of McDonald's leadership in Hong Kong's fast food industry - "Value Leader", "Best Employer" and "Convenience”. Their corporation vision is to provide the best quality, service, cleanliness and value dining experience to customers.
The management has clearly defined their mission, goals and strategies to make McDonald as the first choice