Margie R. Collins
HCS/490 Health Care Consumer - Trends and Marketing
June 23, 2014
Mr. Lance Danko
The Changing Landscape of Healthcare System
“We do not have a health care crisis in this country - we have a health crisis with a health care system incapable of dealing with it.” ~ Mike Huckabee, Former Governor of Arkansas “We have to move from illness to wellness. Businesses will have to invest in wellness. There is no choice. It’s not philanthropy. It’s enlightened self-interest.” ~ Shrinivas M. Shanbhag, Medical Adviser, Reliance Industries, India “Our vision should be to have the healthiest people, not just the best health care, in the world. With prevention and wellness as the cornerstone of our health policy, we can be number one in both.” ~ Newt Gingrich “
Shifts taking place
The healthcare industry is approaching an exciting model shift in patient engagement as we move away from being a mostly provider driven industry to a consumer driven one. Much like the financial, music, and publishing industries in the past, healthcare is becoming a mobile, consumer -driven industry. In this consumer driven model, patients drive healthcare industry spending and can receive and transmit health-related data in real-time. The main causes for this shift are the Affordable Care Act (ACA) and changing health insurance coverage. These changes have allowed for greater access to, and demand for, health information through smartphones and patient portals. The use of mobile medical devices and technology also empowers patients to take on and share responsibility for recording and transmitting their own health-related data. Under the Affordable Care Act, health insurance exchanges now give patients the option to shop and compare plans in order to determine which has the best value for their individual needs. Being able to compare plans metrics such as premiums, copays, and direct payments side-by-side creates greater
References: Khan, F. (2014). The Shift to Consumer Driven Healthcare. The future of patient engagement. Retrieved from: http://healthcare-executive-insight.advanceweb.com Luke, R. T. (2001). Health care in the United States: current and future challenges. Retrieved from: http://www.ncbi.nlm.nih.gov/pubmed/11729444 Peterson, H. (2014). Becker’s Hospital Review. Challenging Healthcare Landscape Fertile Ground for Academic Medical Centers. Retrieved from: http://www.beckershospital review.com/strategic-planning