changing role of media
Media Empowerment is a sign of true democracy-it is the perfect tool to communicate with one and all, in short the entire world. It has been 60 years since India achieved its independence; Indian media has grown by leaps and bounds. A person rejoicing on listening to their favorite radio programme is a thing of the past. In this day and age, media is splattered all over the place-snazzy tabloids, round -the clock- news channels and not to forget, the revamped radio circuit.
A few decades ago, media in India was associated with magazines and newspapers. Television was a scarce commodity, only the urban population could afford to have one. The advent of television has brought about a whole lot of transformation, especially in terms of its programme content. Our country has definitely evolved in each and every aspect, so why media should be left behind?
Newspapers have always been the perfect accompaniment with the morning cup of tea. But did we all know how tedious it was to print one? How many complicated structures had to be installed? The mantra in this jet age is ‘Practicality coupled with technology’. The machines have given way to desktop terminals, getting rid of the mess. Not only has the content enormously improved, there has also been an upsurge in the efficiency of operations. Media has a ‘brand-new’ definition NOW.
Convergent media is booming, it has certainly become the buzzword. Taking advantage of this opportunity, the strategies of the media bigwigs have been to incorporate communication and technology so as to introduce new frontiers in the communications industry. The glamour industry as well as the entertainment sector has been in the process of merging with these houses so as to realize larger benefits. Smart thinking, isn’t it?
The consumer has benefitted largely due to this drastic makeover. The available technology has made it possible to come out with a uniform newspaper, adding to its reliability factor. Not only can the matter be shared
A few decades ago, media in India was associated with magazines and newspapers. Television was a scarce commodity, only the urban population could afford to have one. The advent of television has brought about a whole lot of transformation, especially in terms of its programme content. Our country has definitely evolved in each and every aspect, so why media should be left behind?
Newspapers have always been the perfect accompaniment with the morning cup of tea. But did we all know how tedious it was to print one? How many complicated structures had to be installed? The mantra in this jet age is ‘Practicality coupled with technology’. The machines have given way to desktop terminals, getting rid of the mess. Not only has the content enormously improved, there has also been an upsurge in the efficiency of operations. Media has a ‘brand-new’ definition NOW.
Convergent media is booming, it has certainly become the buzzword. Taking advantage of this opportunity, the strategies of the media bigwigs have been to incorporate communication and technology so as to introduce new frontiers in the communications industry. The glamour industry as well as the entertainment sector has been in the process of merging with these houses so as to realize larger benefits. Smart thinking, isn’t it?
The consumer has benefitted largely due to this drastic makeover. The available technology has made it possible to come out with a uniform newspaper, adding to its reliability factor. Not only can the matter be shared