Chap1 - Overview of Electronic Commerce
Chapter 1
Overview of Electronic Commerce
Learning Objectives
Upon completion of this chapter, you will be able to:
1. Define electronic commerce (EC) and describe its various categories.
2. Describe and discuss the content and framework of EC.
3. Describe the major types of EC transactions.
4. Describe some EC business models.
5. Describe the benefits of EC to organizations, consumers, and society.
6. Describe the limitations of EC.
7. Describe the role of the digital revolution in EC.
8. Describe the EC contribution to organizations responding to environmental pressures.
Content
Marks & Spencer—A New Way to Compete 1.1 Electronic Commerce: Definitions and Concepts 1.2 The EC Framework, Classification, and Content 1.3 E-Commerce Business Plans, Cases, and Models 1.4 Benefits and Limitations of EC 1.5 The Digital Revolution, Its Business Environment, and Organizational Responses 1.6 Putting It All Together 1.7 Text Overview Managerial Issues Real World Case: E-Commerce Supports Field Employees at Maybelline
Answers to Pause/Break Section Review Questions
Section 1.1 Review Questions
1. Define EC and e-business.
Electronic commerce is the process of buying, selling, or exchanging products, services, and information via computer networks. E-business is a broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners and conducting electronic transactions within an organization.
2. Distinguish between pure and partial EC.
Companies utilizing pure EC conduct all of their business online. Businesses utilizing partial EC conduct a portion of their business online and a portion of their business off-line.
3. Define click-and-mortar organizations.
These are organizations that conduct e-commerce activities, but do their primary business in the physical
Overview of Electronic Commerce
Learning Objectives
Upon completion of this chapter, you will be able to:
1. Define electronic commerce (EC) and describe its various categories.
2. Describe and discuss the content and framework of EC.
3. Describe the major types of EC transactions.
4. Describe some EC business models.
5. Describe the benefits of EC to organizations, consumers, and society.
6. Describe the limitations of EC.
7. Describe the role of the digital revolution in EC.
8. Describe the EC contribution to organizations responding to environmental pressures.
Content
Marks & Spencer—A New Way to Compete 1.1 Electronic Commerce: Definitions and Concepts 1.2 The EC Framework, Classification, and Content 1.3 E-Commerce Business Plans, Cases, and Models 1.4 Benefits and Limitations of EC 1.5 The Digital Revolution, Its Business Environment, and Organizational Responses 1.6 Putting It All Together 1.7 Text Overview Managerial Issues Real World Case: E-Commerce Supports Field Employees at Maybelline
Answers to Pause/Break Section Review Questions
Section 1.1 Review Questions
1. Define EC and e-business.
Electronic commerce is the process of buying, selling, or exchanging products, services, and information via computer networks. E-business is a broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners and conducting electronic transactions within an organization.
2. Distinguish between pure and partial EC.
Companies utilizing pure EC conduct all of their business online. Businesses utilizing partial EC conduct a portion of their business online and a portion of their business off-line.
3. Define click-and-mortar organizations.
These are organizations that conduct e-commerce activities, but do their primary business in the physical