Chapter 1

CHAPTER ONE

MANAGEMENT INFORMATION SYSTEMS: BUSINESS DRIVEN MIS
McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

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CHAPTER ONE OVERVIEW
 SECTION 1.1 – BUSINESS DRIVEN MIS
• Competing in the Information Age • The Challenge: Departmental Companies • The Solution: Management Information Systems

 SECTION 1.2 – BUSINESS STRATEGY
• Identifying Competitive Advantages • The Five Forces Model – Evaluating Industry Attractiveness • The Three Generic Strategies – Choosing a Business Focus • Value Chain Analysis – Executing Business Strategies

SECTION 1.1 BUSINESS DRIVEN MIS

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LEARNING OUTCOMES
1. Describe the information age and the differences between data, information, business intelligence, and knowledge 2. Identify the different departments in a company and why they must work together to achieve success 3. Explain systems thinking and how management information systems enable business communications

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COMPETING IN THE INFORMATION AGE
Did you know . . .  Avatar, the movie, took over 4 yrs to make and cost $450 million  Lady Gaga’s real name is Joanne Angelina Germanotta  It costs $2.6 million for a 30second advertising time slot during the Super Bowl

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COMPETING IN THE INFORMATION AGE
 Fact - The confirmation or validation of an event or object

 Information age - The present time, during which infinite quantities of facts are widely available to anyone who can use a computer

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COMPETING IN THE INFORMATION AGE
 Examples of the power of business and technology
• Amazon – Not a technology company; primary business focus is selling books • Netflix – Not a technology company; primary business focus is renting videos • Zappos – Not a technology company; primary business focus is selling shoes

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COMPETING IN THE INFORMATION AGE
 The core drivers of the information age
• Data

• Information
• Business intelligence • Knowledge

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DATA
 Data -