Chapter 14 Summary

Lastly, chapter 14 talks about the importance of overcoming resistance. An example that is giving is the following “Despite only a single word of difference, the effect of the two types of signs was dramatically one-sided. The sign that reminded the doctors to protect themselves had no effect on soap and gel use. But the one reminding them to protect their patients increased usage by 45 percent” (Cialdini, 2016). This example can be applied to Agrobionsa’s laboratories. Employees need to wear a face mask among other protection wear to avoid contaminating the products. For that reason, if signs are placed in the bathroom that remind them to wash their hands and use gloves as a protection of the product, then they will be more likely to follow