Chapter 15 Case Study: Nordstrom
BADM 112
Chapter 15: Case Study – Nordstrom
1. Nordstrom is a department store retailer, carrying household goods, electronics, apparel, cosmetics & sometimes furniture. Each department has their own area of checkout & the few other department stores include Macy’s, JCPenney, Sears, & Dillard’s. All these department stores carry the same type of products, but from different manufacturers.
2. Nordstrom would be considered a full service store because their employees can be persuasive in purchases & assist the customer from the time they walk in to the store, until the time they walk out without being asked for help. A store that is more on the self-service end of the continuum, would be a discount retailer, such as Wal-Mart, because they
Chapter 15: Case Study – Nordstrom
1. Nordstrom is a department store retailer, carrying household goods, electronics, apparel, cosmetics & sometimes furniture. Each department has their own area of checkout & the few other department stores include Macy’s, JCPenney, Sears, & Dillard’s. All these department stores carry the same type of products, but from different manufacturers.
2. Nordstrom would be considered a full service store because their employees can be persuasive in purchases & assist the customer from the time they walk in to the store, until the time they walk out without being asked for help. A store that is more on the self-service end of the continuum, would be a discount retailer, such as Wal-Mart, because they