Chapter 20 Corporate Identity and Visual Systems
Chapter 20_Corporate Identity and Visual Systems GRPH 1540_01
1. Describe the relevance of visual identity through the times. Brand identity and image are the views or impressions held about a brand by the brand owners as well as customers and prospects and must be maintain if the visual identity is to survive. Good design is good business during the 1950s, and more perceptive corporate leaders understood the need to develop corporate design programs to help shape their companies’ reputations for quality and reliability.
2. Characterize Giovanni Pintori’s work. Pintori (1912–1998) for a thirtyone-year period, Pintori put his personal stamp on Olivetti’s graphic images
(Olivetti Corporation, an Italian typewriter and business machines company).
The logotype he designed for Olivetti in 1947 consisted of the name in lowercase sans-serif letters, slightly letter spaced. Identity was achieved not through a systematic design program but through the general visual appearance of promotional graphics.
3. What was William Golden’s contribution at CBS? Golden (1911–59), was
CBS’s art director for almost two decades. Golden brought uncompromising visual standards and keen insight into the communications process. Golden designed one of the most successful trademarks of the twentieth century for
CBS, the pictographic CBS eye which first appeared as an on-air logo on 16
November 1951.
4. What were George Olden’s accomplishments? Olden (1920–75) was hired by CBS in 1945 to establish a graphics department to design on-air visuals for its new television division. During Olden’s his fifteen-year tenure at CBS, Olden played a major role in defining the early development of television broadcast graphics. He was the first Negro/black American to achieve prominence as a graphic designer.
5. How did Lou Dorfsman impact CBS? Dorfsman (1918-2008) joined CBS in 1946 after leaving the U.S. army. For 41 years, he would work within
CBS, shaping every aspect of
1. Describe the relevance of visual identity through the times. Brand identity and image are the views or impressions held about a brand by the brand owners as well as customers and prospects and must be maintain if the visual identity is to survive. Good design is good business during the 1950s, and more perceptive corporate leaders understood the need to develop corporate design programs to help shape their companies’ reputations for quality and reliability.
2. Characterize Giovanni Pintori’s work. Pintori (1912–1998) for a thirtyone-year period, Pintori put his personal stamp on Olivetti’s graphic images
(Olivetti Corporation, an Italian typewriter and business machines company).
The logotype he designed for Olivetti in 1947 consisted of the name in lowercase sans-serif letters, slightly letter spaced. Identity was achieved not through a systematic design program but through the general visual appearance of promotional graphics.
3. What was William Golden’s contribution at CBS? Golden (1911–59), was
CBS’s art director for almost two decades. Golden brought uncompromising visual standards and keen insight into the communications process. Golden designed one of the most successful trademarks of the twentieth century for
CBS, the pictographic CBS eye which first appeared as an on-air logo on 16
November 1951.
4. What were George Olden’s accomplishments? Olden (1920–75) was hired by CBS in 1945 to establish a graphics department to design on-air visuals for its new television division. During Olden’s his fifteen-year tenure at CBS, Olden played a major role in defining the early development of television broadcast graphics. He was the first Negro/black American to achieve prominence as a graphic designer.
5. How did Lou Dorfsman impact CBS? Dorfsman (1918-2008) joined CBS in 1946 after leaving the U.S. army. For 41 years, he would work within
CBS, shaping every aspect of